# Smoothie-Inspired Hair Masks Briogeo's Hydrating Hair Mask Features Avocado, Kiwi & Spinach By Laura McQuarrie | Published 2020-06-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydrating-hair-mask References: [newbeauty](https://www.newbeauty.com/makeup-products-launching-this-march/3) & [briogeohair](https://briogeohair.com/collections/new-products) Clean hair care brand [Briogeo](https://www.trendhunter.com/trends/vanilla-birthday-cake-scent) is adding a hydrating hair mask to its product portfolio that's packed with nourishing superfoods like kiwi and avocado. The [nourishing, protein-free hair mask](https://www.trendhunter.com/trends/nutrition-hair-care-mask) is ideal for wavy, curly, coily and even straight hair that could benefit from being moisturized or more manageable. The hair mask is useful for [combating frizz, dryness and dullness](https://www.trendhunter.com/trends/seen-frizz-repair-treatment-mask) with ultra-hydrating, softening ingredients that help with restoring and locking in moisture. As the all-green packaging for the hair care products suggests, the superfood formula contains nourishing green fruits like kiwi and avocado, as well as leafy greens like spinach. The green-smoothie-inspired product also contains other rich sources of phytonutrients like chia seeds and cocoa seed butter. As a result of using the product twice, consumers are said to see hair that's softer, smoother and more manageable. Image Credit: Briogeo ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 36% | Activity: 38% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Superfood-inspired Hair Care:** Opportunity for hair care brands to incorporate ingredients such as kiwi, avocado, and spinach to create nourishing and protein-free hair masks and conditioners. - **Green Packaging:** Opportunity for brands to create eco-friendly and visually appealing packaging, such as Briogeo's all-green packaging design. - **Phytonutrient-rich Hair Formulas:** Opportunity for brands to incorporate ingredients beyond traditional hair care, such as chia seeds and cocoa seed butter, to create nourishing hair products. ### Industries Being Reshaped - **Beauty and Personal Care:** Opportunity for companies in the beauty and personal care industry to innovate and create new hair care products using unique and natural ingredients. - **Eco-friendly Packaging:** Opportunity for companies to disrupt the packaging industry by creating sustainable and visually appealing packaging that appeals to consumers. - **Natural Food and Beverage Industry:** Opportunity for companies in the food and beverage industry to expand into the beauty and personal care industry by providing superfood ingredients to hair care brands. ## Related on Trend Hunter - [Coconut Oil-Infused Hair Masks](https://www.trendhunter.com/trends/coco-hair-mask.md) - [Citrus-Infused Hair Masks](https://www.trendhunter.com/trends/power-smooth-mask.md) - [Hair Health Smoothies](https://www.trendhunter.com/trends/hair-health-hero-smoothie.md) - [Wash-Free Hair Masks](https://www.trendhunter.com/trends/soulstruck-nourishing-dry-hair.md) - [Superfood-Backed Haircare Products](https://www.trendhunter.com/trends/deep-conditioning-treatments.md) - [Highly Hydrating Hair Masks](https://www.trendhunter.com/trends/hydrating-hair-mask1.md) - [Deeply Nourishing Hair Masks](https://www.trendhunter.com/trends/nutrition-hair-care-mask.md) - [Ultra-Nourishing Hair Masques](https://www.trendhunter.com/trends/hair-masques.md) - [Organic Haircare Smoothies](https://www.trendhunter.com/trends/roz-garden-smoothie.md)