# Clay-Based Foaming Cleansers The Hydrating Glacial Clay Cleanser Has a Cream-to-Foam Texture By Laura McQuarrie | Published 2022-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydrating-glacial-clay-cleanser References: [prnewswire](https://www.prnewswire.com/news-releases/bleau-redefines-cleansing-with-the-launch-of-their-hydrating-glacial-clay-cleanser-301567828.html) & [bleaubeauty](http://www.bleaubeauty.com) As a skincare ingredient, clay is known for being immensely detoxifying but it also has a tendency to be drying, but the new Hydrating [Glacial](https://www.trendhunter.com/trends/glacial-collection) Clay Cleanser from Bl'eau offers a different experience. Made with the brand's go-to ingredient, Canadian Glacial Oceanic Clay, this cleanser is not just effective for cleansing but also [gently exfoliating](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask), hydrating, cooling and calming. In the formula, Glacial Oceanic Clay is joined by Glacial Oceanic Mineral Water and five fruit extracts to support the skin's moisture barrier. The clay-based cleanser formula sets itself apart with a transformative [cream-to-foam texture](https://www.trendhunter.com/trends/edelweiss-extrme) and it has the potential to double as a clay mask and spot treatment. Although Glacial Oceanic Clay is an ingredient that has been used and revered since ancient times, this versatile formula is truly crafted for modern life. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 58% | Activity: 64% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Clay-based Skincare Products:** Opportunity to develop innovative products that use clay as the primary ingredient for their skincare line. - **Multi-purpose Cleansers:** Innovative cleansers that can double up as clay masks and spot treatments. - **Natural Ingredients in Skincare:** Development of skincare products using natural ingredients such as clay and fruit extracts to support the skin's moisture barrier. ### Sectors Adopting This - **Skincare Industry:** Opportunity to develop innovative skincare products using clay and natural ingredients. - **Beauty Industry:** Innovative beauty products can be developed using the transformative cream-to-foam texture of clay-based cleansers. - **Wellness Industry:** Innovative wellness products can be developed using the calming and cooling properties of clay-based skincare products. ## Related on Trend Hunter - [Clay-to-Foam Daily Cleansers](https://www.trendhunter.com/trends/claytofoam-daily-cleanser.md) - [Cloud-Like Foaming Cleaners](https://www.trendhunter.com/trends/byoma-foaming-rice-deep-cleanser.md) - [Elevated Tablet-Style Cleansers](https://www.trendhunter.com/trends/seadrop-skincare.md) - [High-End Clarifying Facial Cleansers](https://www.trendhunter.com/trends/cleansing-foams.md) - [Gel-to-Foam Facial Cleansers](https://www.trendhunter.com/trends/baptism-gel-cleanser.md) - [Nourishing Cream Cleansers](https://www.trendhunter.com/trends/edelweiss-extrme.md) - [Gentle Low-Foam Cleansers](https://www.trendhunter.com/trends/forgiveness-cleanser.md) - [Plant-based Hydrating Foaming Cleansers](https://www.trendhunter.com/trends/botanity-makiol.md) - [Gentle Gel-Texture Cleansers](https://www.trendhunter.com/trends/purifying-cleansing-gel.md)