# Upcycled Kale Moisturizers Byroe's Kale Hydrating Gel Moisturizer Feeds Skin with Superfoods By Laura McQuarrie | Published 2024-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydrating-gel-moisturizer References: [byroe](https://byroe.com/products/kale-hydrating-gel-moisturizer)  [Byroe's](https://www.trendhunter.com/trends/glow-boosting-serum) Kale Hydrating Gel Moisturizer is a lightweight, fast-acting and supremely nourishing skincare solution powered by a dark leafy green superfood. This fragrance-free gel moisturizer is clinically proven to hydrate thirsty skin, and it does so with potent [Upcycled Kale](https://www.trendhunter.com/trends/great-skin-moisturizer) and a Super Green Complex. Also featured in the formula are polyglutamic acid, a blend of three sugar alcohols to minimize transepidermal water loss and vegan EGF to support plumper, bouncier skin. This nutrient-dense gel moisturizer is supremely sooting, glow-boosting and useful for delivering deep hydration upon application. Driven by a desire for natural and effective beauty solutions, people are turning to [veggie-infused skincare](https://www.trendhunter.com/trends/2-in-1-cleanser-exfoliator), appreciating the recognizable, nutrient-rich ingredients from their fridge crisper that promise to enhance skin radiance from the outside in. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 61% | Activity: 67% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Upcycled Beauty Products:** Utilizing by-products from the food industry, these skincare innovations offer both sustainability and efficiency with ingredients that would otherwise be discarded. - **Superfood Skincare:** Leveraging nutrient-rich foods such as kale, these products promise to deliver enhanced skin benefits owing to their high vitamin and antioxidant content. - **Hydration-focused Formulas:** Combining potent moisturizing agents like polyglutamic acid and sugar alcohols, these products aim to combat skin dehydration more effectively. ### Industries Being Reshaped - **Skincare:** The intersection of natural ingredients and scientific formulations is pushing the skincare industry towards more sustainable and effective solutions. - **Health and Wellness:** Consumers are increasingly seeking products that offer both aesthetic and wellness benefits, driving growth in the health-focused beauty segment. - **Sustainable Beauty:** As environmental consciousness grows, there is a rising demand for beauty products that emphasize upcycling and eco-friendly practices. ## Related on Trend Hunter - [Upcycled Beet Serums](https://www.trendhunter.com/trends/glow-boosting-serum.md) - [Leafy Green Face Creams](https://www.trendhunter.com/trends/hydroleaf-miracle-moisturise.md) - [Vegan Yogurt Skincare](https://www.trendhunter.com/trends/vegan-yogurt-collection.md) - [Food Waste-Based Moisturizers](https://www.trendhunter.com/trends/great-skin-moisturizer.md) - [Upcycled Tulip Moisturizers](https://www.trendhunter.com/trends/royal-tulip-elevate-creme.md) - [Upcycled Quinoa Cleansers](https://www.trendhunter.com/trends/red-quinoa-cleansing-sorbet.md) - [Ultra-Sustainable Gel Cleansers](https://www.trendhunter.com/trends/daily-regenerative-gel-cleanser.md) - [Oil-free Refillable Moisturizers](https://www.trendhunter.com/trends/refillable-moisturizer.md) - [Hydrating Milky Moisturizers](https://www.trendhunter.com/trends/hydrating-milky-moisturizer.md)