# Two-Piece Face Masks This Hydrating Eye Mask Product Uses Small Strips and a Full Face Mask By Mishal Omar | Published 2016-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydrating-eye-mask References: [karunaskin](http://karunaskin.com/under-eye-melting-boost/) Called 'Under Eye + Melting Boost,' these hydrating eye mask target specific areas of the skin for optimum results. The mask works in a two-step process that first includes applying the Melting Boost strip under the eyes. This strip contains rejuvenating ingredients that can only be unlocked when coupled with the second step. After the strips have been applied, the sheet mask is then applied over top the face -- which activates the Melting Boost while also working to moisturize the rest of the face. Once the strips dissolve, the hydrating eye mask and sheet mask from [Karuna](https://www.trendhunter.com/trends/simply-sheer-daily-sunscreen) are complete in their function. This mask duo targets specific areas of the skin for more comprehensive skin care results. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 36% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Targeted Skin Care:** Disruptive innovation opportunity: Develop customizable face masks that target specific areas of the skin for enhanced results. - **Two-step Process:** Disruptive innovation opportunity: Create multi-step skincare products that combine different formulations for maximum effectiveness. - **Unlocking Rejuvenation:** Disruptive innovation opportunity: Design products that use complementary components to activate and enhance the effectiveness of skincare ingredients. ### Who This Affects Most - **Beauty and Personal Care:** Disruptive innovation opportunity: Incorporate unique and targeted skincare solutions into the beauty and personal care industry. - **Cosmetics and Skincare:** Disruptive innovation opportunity: Develop innovative cosmetic and skincare products that offer customized solutions for different skin concerns. - **Health and Wellness:** Disruptive innovation opportunity: Integrate advanced skincare technologies and products into the health and wellness industry to promote overall skin health. ## Related on Trend Hunter - [Targeted Multi-Masking Sets](https://www.trendhunter.com/trends/hot-as-sheet.md) - [Micro Skincare Masks](https://www.trendhunter.com/trends/micro-masks.md) - [Reviving Eyecare Sets](https://www.trendhunter.com/trends/angel-eyes-bundle.md) - [Multi-Masking Treatments](https://www.trendhunter.com/trends/multi-masking.md) - [Reusable Under-Eye Masks](https://www.trendhunter.com/trends/everlast-eye-mask.md) - [Two-Piece Collagen Sheet Mask](https://www.trendhunter.com/trends/hydrogel-mask1.md) - [Eye Area-Lifting Skincare Masks](https://www.trendhunter.com/trends/eye-brow-hydrogel-mask.md) - [Buttery Under-Eye Masks](https://www.trendhunter.com/trends/reusable-eye-masks.md) - [Hydrating Undereye Masks](https://www.trendhunter.com/trends/hyper-eyes.md)