# Hydrating Electrolyte Mixes Cure Introduces a Delightful New Electrolyte Flavor - Strawberry Kiwi By Grace Mahas | Published 2023-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hydrating-electrolyte-mix References: [amazon](https://www.amazon.com/dp/B0BRRPZ8LD?ref=myi_title_dp&th=1&tag=trenhunt0f-20)  As summer approaches, Cure introduces a delightful new electrolyte flavor to keep you refreshed and well-hydrated - [Strawberry](https://www.trendhunter.com/trends/strawberry-passion) Kiwi. Inspired by favorite seasonal fruits, this delightful blend offers a perfect balance of taste and functionality. Cure's Strawberry Kiwi flavor evokes nostalgic tastes of sun-soaked childhood summers. Cure's formulation, rich in plant-based electrolytes from coconut water and pink Himalayan salt, effectively replenishes and hydrates your body, balancing pH levels. Powered by the science-backed [World Health Organization's](https://www.trendhunter.com/trends/blood-orange) [Oral](https://www.trendhunter.com/trends/ossa-care) Rehydration Solution (ORS) formula, Cure's electrolyte drink mix rehydrates your body as efficiently as an IV drip. In addition, the new Strawberry Kiwi flavor contains no added sugar, erythritol, or artificial ingredients, and has only 25 calories per glass. Conveniently packaged in single-serve sticks, the Strawberry Kiwi electrolyte drink mix is perfect for on-the-go hydration and summer adventures. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 10% | Activity: 18% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Electrolytes:** Opportunity for plant-based food and beverage industries to innovate with formulations, packaging, and branding that emphasize electrolyte-rich ingredients. - **IV Drip Alternatives:** Opportunity for healthcare and wellness industries to create new products and services that provide efficient hydration without the need for IV drips. - **Convenient Hydration:** Opportunity for the convenience store and beverage industries to develop new and innovative ways to offer easy and quick-to-consume hydration products for on-the-go consumers. ### Where This Applies - **Plant-based Food and Beverage:** Innovative ways to create beverages with natural electrolytes and alternative sweeteners. - **Healthcare and Wellness:** Developing products and services that provide efficient hydration for patients without requiring IV drips. - **Convenience Store and Beverage:** Providing easy to consume and hygienic hydration products for the new normal of on-the-go consumers. ## Related on Trend Hunter - [Invigorating Drink Mixes](https://www.trendhunter.com/trends/blood-orange.md) - [Lemonade Electrolyte Mixes](https://www.trendhunter.com/trends/lemonade-electrolyte-mixes.md) - [Tropically Flavored Hydration Solutions](https://www.trendhunter.com/trends/tropical-punch1.md) - [Drink Mix Expansions](https://www.trendhunter.com/trends/cure-hydration.md) - [Kid-Focused Electrolyte Blends](https://www.trendhunter.com/trends/cure-kids.md) - [Bulk Watermelon Hydration Mixes](https://www.trendhunter.com/trends/watermelon-electrolyte-bulk-jars.md) - [Electrolyte-Enhanced Hydration Mixes](https://www.trendhunter.com/trends/gohydrate-strawberry-lemonade-flavor.md) - [Female-Founded Powder Electrolyte Brands](https://www.trendhunter.com/trends/hydrating-electrolyte-mixes.md) - [Diabetic-Friendly Electrolyte Mixes](https://www.trendhunter.com/trends/probiomlyte-strawberry.md)