# Ultra-Hydrating Body Washes The Skylar Body Range is Powered by Hyaluronic Acid By Laura McQuarrie | Published 2019-09-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydrating-body-wash References: [prnewswire](https://www.prnewswire.com/news-releases/leading-clean-fragrance-brand-skylar-diversifies-product-offerings-with-skylar-body-300914861.html) & [skylar](http://www.skylar.com) Direct-to-consumer clean fragrance brand [Skylar](https://www.trendhunter.com/trends/hair-and-body-mists) is now launching a Skylar Body as a premium collection of body care products that includes immensely hydrating body wash solutions that are powered by hyaluronic acid. The pH-balancing body washes make the most of hemp oil as a natural humectant to help the skin retain moisture, alongside other naturally powerful ingredients like coconut oil, rosehip oil and shea butter. While hyaluronic acid is commonly included in skincare products for the face, many brands are now integrating it into whole-body care items. As a brand that's passionate about clean fragrances, Skylar offers its line of Skylar Body washes in its signature Coral, Capri, Isle and Meadow scents. In the coming months, Skylar Body will be expanding to include a clean hand cream and even more body care items. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 59% | Activity: 55% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Hydrating Body Washes:** The trend of incorporating hyaluronic acid into whole-body care items, specifically body washes, presents opportunities to target consumers seeking premium and naturally powerful hydration solutions. - **Direct-to-consumer Body Care:** The increasing availability of clean and premium body care products through direct-to-consumer channels offers disruptive innovation opportunities in the personal care industry. - **Clean Fragrance Brand Expansion:** Clean fragrance brands, like Skylar, expanding into body care products presents opportunities to create a cohesive brand experience for consumers seeking natural and clean personal care solutions. ### Who This Affects Most - **Personal Care:** The personal care industry can capitalize on the trend of incorporating hyaluronic acid into whole-body care items to create innovative hydration solutions for consumers. - **Direct-to-consumer:** Direct-to-consumer personal care brands can disrupt traditional retail channels by offering premium and clean body care products directly to consumers. - **Fragrance:** Fragrance brands can expand into body care products, like Skylar, to offer a cohesive brand experience and capture a larger market share within the personal care industry. ## Related on Trend Hunter - [Skincare-Inspired Body Washes](https://www.trendhunter.com/trends/caress-body-wash-collection.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md) - [Anti-Aging Body Washes](https://www.trendhunter.com/trends/western-republic-body-wash.md) - [Scented Body Cleansers](https://www.trendhunter.com/trends/evolvetogether.md) - [Seaweed-Boosted Body Washes](https://www.trendhunter.com/trends/undaria-algae-body-wash.md) - [Skincare-Inspired Body Washes](https://www.trendhunter.com/trends/indulgent-moisture-body-wash.md) - [Serum-Infused Body Washes](https://www.trendhunter.com/trends/super-serum-body-wash.md) - [Nourishing Body Wash Formulas](https://www.trendhunter.com/trends/sheamoistures-new-body-washes.md) - [Tree Scrap Body Washes](https://www.trendhunter.com/trends/laurel-bath-house-mourning-wood.md)