# Ultra-Hydrating Body Lotions Summer Fridays' Body Lotion is Packed with Plant-Derived Butters By Laura McQuarrie | Published 2021-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydrating-body-lotion References: [hypebae](https://hypebae.com/2021/3/best-new-makeup-skincare-products-winter-byredo-kosas-tatcha) & [summerfridays](https://summerfridays.com/products/summer-skin-nourishing-body-lotion) Summer Fridays is expanding its product portfolio with an immensely [hydrating body lotion](https://www.trendhunter.com/trends/essentially-enriched-body-lotion) that replenishes with plant-derived butters, oils and ceramides. The Summer Skin Nourishing Body Lotion is an indulgent treat that leaves skin feeling deeply moisturized, smooth to the touch and lightly fragranced with the warm and uplifting scent of coconut, vanilla blossom and almond. The non-greasy formula can be used anywhere the body needs extra comfort and moisture, and it's especially beneficial for applying to damp skin following a bath or shower. Some of the ultra-nourishing ingredients that can be found in [Summer Fridays'](https://www.trendhunter.com/trends/dream-lip-oils) new body lotion are [cocoa and shea butter](https://www.trendhunter.com/trends/ultrahydrating-body-butter), antioxidant-packed argan, grapeseed, linseed, rosehip, plus glycerin, hyaluronic acid and a complex of lipids. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 17% | Activity: 15% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Plant-based Body Lotions:** There is an opportunity for companies to create body lotions that use plant-derived butters, oils and other ingredients for ultra-hydration and nourishment. - **Non-greasy Formula Trend:** There is a demand for non-greasy body lotions that can be used everywhere on the body and provide deep moisturization without leaving residue. - **Scented Body Lotions Trend:** There is a demand for body lotions that not only provide hydration but also have light, pleasant fragrances. ### Industries Being Reshaped - **Beauty and Personal Care:** Companies within the beauty and personal care industry can create innovative formulations and packaging for ultra-hydrating body lotions. - **Health and Wellness:** The health and wellness industry can take advantage of the demand for plant-based, non-greasy and scented body lotions by offering products that prioritize natural and nourishing ingredients. - **Hospitality and Travel:** In the hospitality and travel industry, hotels and resorts can provide guests with ultra-hydrating plant-based, non-greasy and scented body lotions in their bathrooms. ## Related on Trend Hunter - [Vitamin-Infused Body Lotions](https://www.trendhunter.com/trends/body-badalada.md) - [Summer-Inspired Body Lotion Fragrances](https://www.trendhunter.com/trends/summer-daydreams.md) - [Whipped Body Moisturizers](https://www.trendhunter.com/trends/body-whip-moisturizer.md) - [Silky Body Creams](https://www.trendhunter.com/trends/silk-body-cream.md) - [Clean Body Lotion Launches](https://www.trendhunter.com/trends/jukeboxs-body-lotion.md) - [Skin-Caring Lip Oils](https://www.trendhunter.com/trends/dream-lip-oils.md) - [Tropical Lip Balms](https://www.trendhunter.com/trends/pink-guava-lip-butter-balm.md) - [Ice Coffee Lip Balms](https://www.trendhunter.com/trends/ice-coffee-lip-balm.md) - [Sensorial Body Butters](https://www.trendhunter.com/trends/joonbyrd.md)