# Serum-Dispensing Billboards The Inkey List's Hydrating Billboard Shares Free Hyaluronic Acid Serum By Laura McQuarrie | Published 2024-12-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hydrating-billboard References: [theindustry.beauty](https://theindustry.beauty/the-inkey-list-announces-new-pop-up-featuring-worlds-first-hydrating-billboard/) & [uk.theinkeylist](https://uk.theinkeylist.com/)  Affordable, ingredient-focused skincare brand [The Inkey List](https://www.trendhunter.com/trends/ectoin-hydro-barrier-serum) debuted the world 's first hydrating billboard as part of a new skincare campaign and a teased product launch for 2025. The Hydration Tap [out-of-home activation](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign) includes a button that can be pressed to activate a built-in tap for dispensing free samples of the brand's [Hyaluronic Acid Serum](https://www.trendhunter.com/trends/hyaluronic-acid-peptides-ceramide-collection). With this activation, the brand aims to spotlight hydration as a foundational part of skin health—especially since 91% of people are said to have dehydrated complexions, according to the results of a recent consumer survey. With this activation, passersby can also have their skin’s hydration levels tested by The Inkey List team to equip them with insights and a new skincare routine to support more comfortable, plump skin that's well hydrated. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 70% | Activity: 84% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Serum-dispensing Billboards:** Innovative out-of-home advertising that engages consumers directly by offering free skincare product samples. - **Interactive Skincare Campaigns:** Marketing efforts that incorporate direct consumer interaction and provide personalized skincare insights to promote brand engagement. - **Hydration-focused Skincare Products:** Products that address common skin issues by emphasizing the importance of hydration, targeting the majority of consumers with dehydrated skin. ### Sectors Adopting This - **Skincare:** An industry driven by innovation in product formulation and personalized consumer engagement techniques to promote skin health. - **Advertising:** Out-of-home advertising innovations that integrate product sampling and interactive consumer experiences to increase brand visibility and engagement. - **Consumer Goods:** Broadening the consumer goods market includes companies that leverage innovative sampling methods to create unique product awareness opportunities. ## Related on Trend Hunter - [Scannable Skincare Murals](https://www.trendhunter.com/trends/interactive-augmented-reality-mural.md) - [Syringe-Based Billboards](https://www.trendhunter.com/trends/injectable-billboard.md) - [Revealing Skincare Pop-Ups](https://www.trendhunter.com/trends/the-secret-ingredient-pop-up.md) - [Advanced Hydrating Serums](https://www.trendhunter.com/trends/advanced-hydrating-serum.md) - [Disruptive Cosmetics Stunts](https://www.trendhunter.com/trends/road-to-radiance.md) - [Deep Hydration Skincare Products](https://www.trendhunter.com/trends/hyaluronic-acid-peptides-ceramide-collection.md) - [Up-Close Skincare Campaigns](https://www.trendhunter.com/trends/your-skin-barrier-needs-you.md) - [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md) - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md)