# Plant-Powered Hydrating Beverages 'V8 +Hydrate' Contains Natural Electrolytes from Sweet Potato By Laura McQuarrie | Published 2018-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hydrating-beverages References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/12393-campbell-soup-launches-line-of-plant-based-beverages) & [campbells](https://www.campbells.com/v8/v8-hydrate/) V8 +Hydrate is a new line of sweet potato-powered hydrating beverages from The Campbell Soup Co. with a hint of sweetness from stevia. The all-new plant-based beverage line fuses purified water with the electrolytes and glucose of sweet potatoes to create an isotonic drink that helps to replenish the body's fluids and nutrients. Each eight-ounce canned beverage contains just 45 calories and a full serving of vegetables. V8 +Hydrate is offered a trio of naturally flavored varieties, including Orange Grapefruit, Strawberry Cucumber and Coconut Watermelon. While there are plenty of sports drinks that can help to [replenish electrolytes](https://www.trendhunter.com/trends/cowbell-hydration), many of them are packed with [added sugars and artificial flavors](https://www.trendhunter.com/trends/gohydrate-strawberry-lemonade-flavor), leaving consumers craving a cleaner, better-for-you option. V8 +Hydrate promises to deliver "superior hydration" with its [isotonic drinks](https://www.trendhunter.com/trends/powerade-power-water) that feature natural electrolytes and glucose, plus a refreshing taste. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 15% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Plant-based Hydrating Beverages:** The rise of plant-based beverages presents opportunities for businesses to create innovative and natural hydrating drinks. - **Clean and Natural Electrolyte Drinks:** Consumers seeking healthier alternatives to traditional sports drinks are creating a demand for clean and natural electrolyte beverages. - **Isotonic Beverage Market:** The growing demand for isotonic drinks with natural ingredients provides opportunities for businesses to tap into this expanding market. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can explore new product offerings that focus on plant-based, clean, and natural hydration options. - **Sports Drink Industry:** The sports drink industry can capitalize on the trend towards cleaner and more natural electrolyte drinks by developing innovative and healthier options. - **Health and Wellness Industry:** The health and wellness industry can leverage the demand for isotonic beverages with natural ingredients to provide consumers with healthier hydration choices. ## Related on Trend Hunter - [Plant-Powered Sports Hydrators](https://www.trendhunter.com/trends/saps.md) - [Next-Generation Hydration Beverages](https://www.trendhunter.com/trends/raw-hydrate.md) - [Post-Workout Hydration Powders](https://www.trendhunter.com/trends/sport-electrolyte-powder.md) - [Fruit-Forward Energy Beverages](https://www.trendhunter.com/trends/v8-energy.md) - [Canned Hydration Drinks](https://www.trendhunter.com/trends/hyq.md) - [Functional Hydration Sodas](https://www.trendhunter.com/trends/hydration-soda.md) - [Hydrating Melon Beverages](https://www.trendhunter.com/trends/mela-watermelon-water.md) - [Hydrating Zero-Sugar Beverages](https://www.trendhunter.com/trends/positive-hydration.md) - [Sugar-Free Electrolyte Gummies](https://www.trendhunter.com/trends/wonderhydrate.md)