# Deeply Hydrating Hair Oils Verb's Hydrate Oil Reduces Frizz and Supplies Heat Protection By Laura McQuarrie | Published 2024-07-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydrate-oil References: [instagram](https://www.instagram.com/p/C8kR4uXpxRW/?hl=en) & [verbproducts](https://www.verbproducts.com/collections/hydrate/products/hydrate-oil?variant=41419117559897)  The success of [Verb Products'](https://www.trendhunter.com/trends/ghost-oil) everyday weightless Ghost Oil inspired the launch of an all-new Hydrate Oil, a solution tailored to dry, frizzy hair that delivers deep hydration and heat protection with added shine. Traditionally, [hair oils](https://www.trendhunter.com/trends/smoothing-hair-oil) are associated with moisturization rather than hydration, but Hydrate Oil changes this with its innovative formula. According to third-party lab testing results, Verb's Hydrate Oil is clinically proven to provide 10 times more hydration and increase shine by 101%. Argan and babassu oils paired with ceramide and heat protection technology give this hair oil its immense benefits. Verb's improved Hydrate Collection with new, science-backed ingredients for stronger performance features another brand-new addition, Hydrate Styling Cream, and a new fragrance with notes of amber and warm jasmine. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 27% | Activity: 33% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Science-backed Hair Products:** The use of clinically proven ingredients in hair oils is revolutionizing the way consumers view hair care efficacy. - **Multi-functional Beauty Oils:** Products like Hydrate Oil that offer both hydration and heat protection are merging different hair care needs into singular solutions. - **Fragrance-enhanced Hair Treatments:** Introducing unique fragrances into hair treatment products, such as the warm jasmine notes in Verb's Hydrate Oil and Styling Cream, is enhancing the sensory appeal. ### Who This Affects Most - **Hair Care:** The hair care industry is evolving with the introduction of multifunctional products that simultaneously offer hydration, heat protection, and enhanced shine. - **Cosmetics and Beauty:** The cosmetics and beauty industry is embracing scientifically backed formulations that promise superior performance and tangible results. - **Fragrance:** The fragrance industry is seeing growth opportunities as hair care products integrate captivating scents to enrich the consumer experience. ## Related on Trend Hunter - [Premium Weightless Hair Treatments](https://www.trendhunter.com/trends/ghost-oil.md) - [Protective Haircare Styling Sprays](https://www.trendhunter.com/trends/frizz-defense-smoothing-spray.md) - [Multi-Benefit Hair Oils](https://www.trendhunter.com/trends/miraculous-oil.md) - [Moisture-Rich Curl Haircare Products](https://www.trendhunter.com/trends/verb-curl-collection.md) - [Frizz-Fighting Hair Serums](https://www.trendhunter.com/trends/mare-hair-serum-sale.md) - [Multi-Action Hair Oils](https://www.trendhunter.com/trends/hair-oil-st-barts.md) - [Summertime Hair-Strengthening Oils](https://www.trendhunter.com/trends/bonding-oils.md) - [Specialized Styling Oils](https://www.trendhunter.com/trends/styling-oil.md) - [Hydrating Oil-Infused Haircare](https://www.trendhunter.com/trends/herbal-essences-2.md)