# Sensitivity-Minded Sunscreens The Outset's Hydrasheer 100% Mineral Sunscreen Feels Weightless By Laura McQuarrie | Published 2024-05-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hydrasheer-100-mineral-sunscreen References: [happi](https://www.happi.com/contents/view_breaking-news/2024-05-22/the-outset-sensitive-skin-clinic-launches-first-po/) & [theoutset](https://theoutset.com/en-ca/pages/hydrasheer-mineral-sunscreen) The Hydrasheer 100% Mineral [Sunscreen](https://www.trendhunter.com/trends/birch-juice-moisturizing-sunscreen) SPF 30 is the latest launch from The Outset, touted as sun care meets skincare. According to the brand, "more than 80% of skin aging is associated with sun exposure, yet only 29% of people wear facial sunscreen daily." This [hydrating mineral sunscreen](https://www.trendhunter.com/trends/nongreasy-sunscreens) addresses the specific concerns that people with [sensitive skin have about sun protection](https://www.trendhunter.com/trends/sensitive-whipped-sunscreen), and it was intentionally created to look and feel like wearing nothing at all. Scarlett Johansson and Kate Foster founded The Outset to offer a radically gentle, clean, clinically proven and hydrating approach to skincare and its latest launch supports its foundational skincare essentials. The brand's three-step regimen promises to transform skin in 30 days with a Gentle Micellar Antioxidant Cleanser, Firming Vegan Collagen Prep Serum and Nourishing Squalane Daily Moisturizer. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 34% | Activity: 49% | Freshness: 24% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Sensitivity-focused Skincare:** Emphasizing products that cater specifically to sensitive skin opens new avenues for skincare brands to innovate gentle and soothing formulations. - **Weightless Sun Protection:** Developing sunscreens that feel invisible on the skin addresses a common consumer complaint, leading to increased daily use and better skin health. - **Multifunctional Beauty Products:** Creating products that combine skincare and sun protection in one formula simplifies beauty routines and attracts time-conscious consumers. ### Industries Being Reshaped - **Skincare:** Incorporating advanced formulations that cater to sensitive skin provides competitive differentiation in a crowded market. - **Sun Protection:** Innovating lightweight, mineral-based sunscreens meets the rising consumer demand for effective and comfortable sun protection solutions. - **Clean Beauty:** Leveraging clean and clinically proven ingredients in beauty products aligns with consumer preferences for safe and effective skincare solutions. ## Related on Trend Hunter - [Lightweight Serum-Like Sunscreen Formulas](https://www.trendhunter.com/trends/serum-spf.md) - [Next-Gen Mineral Sunscreens](https://www.trendhunter.com/trends/good-weather-skin.md) - [Sensitive-Safe Sunscreens](https://www.trendhunter.com/trends/sos-faceguard-spf-30.md) - [Reef-Safe Mineral Sunscreens](https://www.trendhunter.com/trends/saltyface-daily-sun-shield-mineral-sunscreen.md) - [Vegan-Friendly Tinted Sunscreens](https://www.trendhunter.com/trends/organic-tinted-mineral-sunscreen.md) - [Sheer Mineral Sunscreen Sticks](https://www.trendhunter.com/trends/mineral-sheer-stick-spf-30.md) - [Soothing Clear Sunscreens](https://www.trendhunter.com/trends/clear-daily-soothing-uv-defense.md) - [Gel-Cream Mineral Sunscreens](https://www.trendhunter.com/trends/gel-cream-spf.md) - [Lightweight Fluid Sunscreens](https://www.trendhunter.com/trends/ultralight-face-fluid-spf.md)