# Hydration-Focused Sleep Remedies Consumer Wellness Brand Hydrant Debuted SLEEP for a Restful Night By Grace Mahas | Published 2021-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hydrant-sleep References: [drinkhydrant](https://www.drinkhydrant.com/?Sleep) & [instagram](https://www.instagram.com/drinkhydrant/) The consumer wellness brand, Hydrant, recently launched its newest product SLEEP. While it may come as a surprise, hydration is an important–and underrated–part of getting a restful night's sleep. The Hydrant SLEEP leverages science-backed research to promote a quality night of sleep. The product, released in an [Elderberry flavored variant](https://www.trendhunter.com/trends/sleep-aid-capsule), includes a combination of [electrolytes to hydrate the body](https://www.trendhunter.com/trends/heights) overnight and Melatonin, Magnesium, L-theanine, GABA, and Chamomile Extract to promote serene sleep. Individuals can drink Hydrant SLEEP as either a hot or cold beverage and the brand recommends drinking 4oz-8oz of water with SLEEP about 30 minutes before bed. The product line will be sold in a pack of 30 sticks for $43.75 or via subscription for $35. Image Credit: Hydrant ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 59% | Activity: 80% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Hydration Sleep Aids:** Opportunity for wellness brands to create science-backed hydration sleep aids with unique flavors and combinations to help consumers with their sleep issues. - **Customized Electrolyte Blends:** Opportunity for supplement manufacturers to incorporate customized electrolyte blends into their sleep aid products to improve overall sleep quality. - **Subscription-based Wellness Products:** Opportunity for wellness brands to offer subscription-based services for their sleep aids, providing a convenient, recurring option for consumers. ### Sectors Adopting This - **Wellness and Hydration:** Brands in the wellness and hydration industry can expand their product lines to include hydration sleep aids, increasing revenue and customer engagement. - **Supplement Manufacturing:** Companies in supplement manufacturing can incorporate electrolyte blends in their sleep aid products to improve quality of sleep and differentiate themselves in the market. - **Subscription Services:** Wellness companies can offer subscription-based services for their sleep aid products, establishing a steady customer base and increasing brand loyalty. ## Related on Trend Hunter - [Sleep-Supporting Drink Mixes](https://www.trendhunter.com/trends/iqmix-magnesium-electrolyte-powder.md) - [Sleep-Supporting Supplements](https://www.trendhunter.com/trends/deepsleep-formula.md) - [Sleep Drink Rebrands](https://www.trendhunter.com/trends/sleepy-coffee-vanilla-latte.md) - [Sleep-Enhancing Dissolvable Magnesium Powders](https://www.trendhunter.com/trends/dissolvable-magnesium-powder.md) - [Sleep Support Mineral Water](https://www.trendhunter.com/trends/sleep-like-the-dead.md) - [Powdered Sleep Supplements](https://www.trendhunter.com/trends/ag1-launches-agz.md) - [Supportive Sleep Supplements](https://www.trendhunter.com/trends/supportive-sleep-supplement.md) - [Ready-to-Drink Sleep Teas](https://www.trendhunter.com/trends/white-peach-sleep-tea.md) - [Cherry-Flavored Sleep Supplements](https://www.trendhunter.com/trends/cherry-sleepy-magnesiom.md)