# Heritage-Celebrating Irish Whiskeys Hyde Has Released Two Premium Spirits Aged in Ex-Bourbon Casks By Niko Pajkovic | Published 2021-09-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hyde References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2021/09/hyde-releases-two-new-irish-whiskeys/) & [hydewhiskey.ie](https://hydewhiskey.ie/) Irish whiskey maker Hyde has recently introduced two new whiskeys: 'The Éiregold Special Reserve Blend' and 'Hyde No. 11 The Peat Cask.' Both of these premium offerings come in 700ml bottles and were matured in [American white oak, ex-bourbon barrels](https://www.trendhunter.com/trends/white-oak). Thoughtfully crafted, the 'Éiregold Special Reserve' is distilled three times in a copper pot in Country Cork, before being aged for a minimum of four years. This sophisticated Irish whiskey is said to present a delicate balance between [sweet and spicy, conjuring Bourbon notes](https://www.trendhunter.com/trends/barrel-strength-bourbon) and tastes of cinnamon and clove. Alternatively, the 'Hyde No. 11' has been aged for eight years and is said to present a deep, smoky flavor with notes of apple, pear, and dried fruits. This bottle pays direct homage to [Ireland's](https://www.trendhunter.com/trends/pukka-herbs-teas) first president, Douglas Hyde, and comes in at a slightly higher ABV percentage. Image Credit: Hyde ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 12% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Premium Irish Whiskey:** The trend of creating high-quality, sophisticated Irish whiskeys is growing, offering a disruptive innovation opportunity for distilleries to create new blends and flavors. - **Ex-bourbon Barrel Aging:** The trend of aging Irish whiskey in ex-bourbon barrels is expanding, providing a disruptive innovation opportunity for barrel makers and cooperages to develop new products and processes. - **Heritage and Tradition:** The trend of celebrating Ireland's cultural heritage and tradition through whiskey-making is increasing, allowing for disruptive innovation opportunities to develop new marketing campaigns and label designs. ### Sectors Adopting This - **Distilleries:** Distilleries can capitalize on the trend of creating premium Irish whiskeys by experimenting with new blends and flavors that incorporate unique ingredients and maturation techniques. - **Barrel Makers and Cooperages:** Barrel makers and cooperages can take advantage of the trend of aging Irish whiskeys in ex-bourbon barrels by developing new products that cater to the specific needs of distilleries and enhance the flavors of the whiskey. - **Marketing and Label Design:** The trend of celebrating Ireland's cultural heritage and tradition through whiskey-making provides opportunities for marketers and label designers to create unique and engaging campaigns, packaging, and labeling that highlight the historical and cultural significance of Irish whiskey. ## Related on Trend Hunter - [Exclusive Double-Barreled Bourbons](https://www.trendhunter.com/trends/bushmills.md) - [19-Year-Old Irish Whiskeys](https://www.trendhunter.com/trends/barrel-batch.md) - [Ex-Bourbon Barrel Whiskeys](https://www.trendhunter.com/trends/kingsbarns-distillery.md) - [Limited-Edition Aged Single Malts](https://www.trendhunter.com/trends/thirteen-yearold-single-malt.md) - [Complex 28-Year-Old Whiskeys](https://www.trendhunter.com/trends/glendronach-grandeur-batch.md) - [Rye-Made Irish Whiskeys](https://www.trendhunter.com/trends/powers-irish-rye.md) - [Chestnut-Forward Whiskeys](https://www.trendhunter.com/trends/jameson-triple-triple-chestnut-edition.md) - [Fruit-Forward Irish Whiskies](https://www.trendhunter.com/trends/redbreast.md) - [Cask-Matured Amarone Whiskeys](https://www.trendhunter.com/trends/the-powerscourt-distillery.md)