# Kiss Currency Campaigns A Hyde Park Bistro in Sydney Accepts Kisses as Payment for Coffee By Laura McQuarrie | Published 2013-06-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hyde-park-bistro References: [newsfeed.time](http://newsfeed.time.com/2013/06/05/video-sydney-cafe-lets-you-pay-with-a-kiss/) & [facebook](https://www.facebook.com/pages/Metro-St-James/581891458490096) A Hyde Park bistro in Sydney has come up with an interesting marketing initiative: for the entire month of June, it is letting its customers pay for their coffee with kisses. Between the hours of nine to 11 am, if you [kiss the person](https://www.trendhunter.com/trends/vaseline-x-red-lobster-kissing-booth) you came to the Metro St. James with, the cafe will reward you with a free coffee. One barista jests that no air kisses are allowed: "it has to be a real kiss…a true kiss. I can see if it is a fake kiss. I am kind of a specialist." The sweet stunt is getting tons of attention and love on the Cafe's [Facebook](https://www.trendhunter.com/trends/hardees-show-us-your-meemaws) page, getting couples of all ages excited to go to this cafe together to get free coffee. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 29% | Activity: 78% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Creative Payment Campaigns:** Using unconventional payment methods as part of marketing campaigns to generate buzz and positive branding. - **Innovative Cafe Promotions:** Creating unique and playful promotions can attract new customers and strengthen brand loyalty. - **Non-monetary Rewards:** Using non-monetary incentives can be an effective way to reward customers and build engagement. ### Industries Being Reshaped - **Hospitality:** The hospitality industry can leverage creative payment campaigns to attract new customers and create buzz around their brand. - **Marketing:** The marketing industry can develop innovative campaigns that use playful promotions to build customer engagement and brand loyalty. - **Retail:** The retail industry can use non-monetary incentives to reward customers for shopping with their brand and drive customer loyalty. ## Related on Trend Hunter - [Dating App Coffeeshops](https://www.trendhunter.com/trends/le-cafe-bumble.md) - [Celebratory Free Coffee Campaigns](https://www.trendhunter.com/trends/free-coffee-campaign.md) - [Romantic Cafe Loyalty Rewards](https://www.trendhunter.com/trends/the-coffee-bean-tea-leaf-buy-one-share-one.md) - [Dating App Cafe Collaborations](https://www.trendhunter.com/trends/bumble-honey-latte.md) - [Rapper-Backed Coffee Companies](https://www.trendhunter.com/trends/kiss-cafe.md) - [Complimentary Coffee Campaigns](https://www.trendhunter.com/trends/krispy-kreme-and-joe-jonas.md) - [Iced Coffee Challenges](https://www.trendhunter.com/trends/iced-coffee-dare.md) - [Romantic Ready-to-Drink Lattes](https://www.trendhunter.com/trends/draft-latte-strawberry-mocha.md) - [Second Chance Campaigns](https://www.trendhunter.com/trends/second-first-kiss.md)