# Brand-Fusing Sneakers Dead Dilly Imagines a Hybrid Sneaker Collaboration from Adidas and Nike By Gurveer Brah | Published 2015-09-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hybrid-sneaker References: [hypebeast](http://hypebeast.com/2015/8/yeezy-nike-adidas-collaboration-dead-dilly?utm_source=Hypebeast.com&utm_medium=Right%20Editorial%20Banner&utm_campaign=Right%20Editorial%20Banner&utm_content=What%20Would%20a%20Nike%20x%20adidas%20Collab%20Look%20Like?) & [theilsmag](http://www.theilsmag.com/) One artist created a series of concept hybrid sneakers that would see two mega-brands put their egos aside to create a collection of sneakers for the ages. Developed by Canadian graphic artist 'Dead Dilly,' the project sees artistic renderings of a possible set of [Nike](https://www.trendhunter.com/trends/air-max-dn-silhouette) and [Adidas](https://www.trendhunter.com/trends/keiichi-tanaami) collaborative sneakers. The set of illustrations was released in ILS Magazine to find out what a collaboration would look by mixing various elements of previous sneakers that each brand has become associated with. Fusing shoes like the [Flyknit](https://www.trendhunter.com/trends/air-max-flyknit-venture) technology, Ultra Boost, Sock Dart, and the Rick Owens Adidas collaboration -- the designs adopt elements from each sneaker. The most high-profile reinterpretation is of the Kanye West collaboration; in fusing the Nike Air Yeezys with the Yeezy Boosts, and even sneaking in elements of the Nike Roshe Run, the artist creates a sneaker that would sell extremely well on the market. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 92% | Activity: 75% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Brand-fusing Sneakers:** Star designers are colliding to create brand-fusing sneakers that blend sneaker tech, aesthetic, and creativity. - **Sneaker Collab Culture:** A new sneaker collab culture features superstar collaborations that are changing the way brands approach producing innovative new designs. - **Customizable Solar-powered Sneakers:** Customizable solar-powered sneakers are the future with sustainable and fashionable designs that can be personalized to fit every need. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can benefit from brand-fusing collaborative designs as it offers a fresh and exciting perspective on fashion that appeals to trendsetters and collectors. - **Sportswear Industry:** Sportswear companies are the driving force behind the sneaker collab culture, which highlights the importance of cultural relevance and superstar collaborations for innovative design. - **Technology Industry:** The technology industry can capitalize on the trend of customizable solar-powered sneakers by creating the technology to power them and the platforms to personalize them. ## Related on Trend Hunter - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Retro-Inspired Sneaker Hybrids](https://www.trendhunter.com/trends/hybrid-air-max.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Dynamic Thigh-High Tech Sneakers](https://www.trendhunter.com/trends/voo-store-1.md) - [Formal-Ready Collaborative Footwear](https://www.trendhunter.com/trends/clot-and-adidas.md) - [Artistic Sneaker Collaborations](https://www.trendhunter.com/trends/skechers-x-vexx.md) - [3D-Printed Sports Sneakers](https://www.trendhunter.com/trends/nike-air-max-1000.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Collaborative Donut-Inspired Sneaker Designs](https://www.trendhunter.com/trends/tim-hortons-x-adidas.md)