# Interactive Menswear Stores The 'Dandy Lab' Creates a Hybrid Shopping Experience for Men By Katherine Pendrill | Published 2015-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hybrid-shopping-experience References: [psfk](http://www.psfk.com/2015/07/mens-lifestyle-shop-lab-retail-trends-the-dandy-lab-smart-mannequins.html) & [thedandylab](http://www.thedandylab.com) The 'Dandy Lab' is an [interactive boutique](https://www.trendhunter.com/trends/base-store) that uses advanced retail technology to create a hybrid shopping experience for male customers. The lab combines fashionable menswear with high-tech retail innovations to create a more immersive shopping experience. The Dandy Lab is a store modeled after a laboratory that features a number of different high-tech touchpoints. Some of the new features include smart mannequins, wireless changing rooms, an interactive styling wall and even a virtual showroom. Users will also be able to virtually browse through the collection via touch screens. The interactive technology adds a new dimension to conventional retail and ultimately fosters a hybrid shopping experience. The London-based [pop-up shop](https://www.trendhunter.com/trends/knix-popup) will be open for seven months before moving to a permanent retail location. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 96% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Retail:** The 'Dandy Lab' showcases the potential of interactive technology in enhancing the retail experience. - **Hybrid Shopping:** The integration of high-tech touchpoints with menswear creates a unique blend of online and offline shopping experiences. - **Virtual Showrooms:** The use of touch screens and virtual browsing allows customers to explore the collection without physically trying on the clothes. ### Sectors Adopting This - **Retail Technology:** The advancements in smart mannequins, interactive walls, and virtual showrooms present disruptive innovation opportunities for retail technology companies. - **Fashion Retail:** The 'Dandy Lab' showcases how fashion retailers can embrace interactive technology to create engaging and immersive shopping experiences for customers. - **Pop-up Retail:** The success of the London-based pop-up shop demonstrates the potential for pop-up retail businesses to experiment with innovative retail technologies. ## Related on Trend Hunter - [Interactive Virtual Denim Stores](https://www.trendhunter.com/trends/lee-jeans.md) - [AI Shopping Customization Tools](https://www.trendhunter.com/trends/zegna-x.md) - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Phygital Vintage Shops](https://www.trendhunter.com/trends/byronesque.md) - [Tech-Driven In-Store Events](https://www.trendhunter.com/trends/harrods.md) - [Experiential Retail Destinations](https://www.trendhunter.com/trends/lacoste-cf-pacific-centre.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md)