# Productive Hybrid Retail Concepts The We Company Launches a Shop, Cafe and a Work Space By Kalin Ned | Published 2019-01-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/hybrid-retail References: [dezeen](https://www.dezeen.com/2019/01/22/made-by-we-wework-the-we-company/) & [we.co](https://www.we.co/) As businesses are finding new ways to draw and engage their consumer base, so there is a magnanimous emergence of creative and interactive [hybrid retail experiences](https://www.trendhunter.com/trends/multipurpose-commercial-space). WeWork, which recently rebranded to The We Company, is now extending its [co-working concept](https://www.trendhunter.com/trends/open-studio1) to other industries. The latest location in New York City offers enjoyable visits that do not require a membership. Located in the Flatiron neighborhood, the space offers a collaborative haven, with [access to coffee](https://www.trendhunter.com/trends/starbucks-coffee-house) and a well-curated store. As far as the co-working business goes, the new WeWork space boasts about a 100 seats, as well as six meeting rooms. The hybrid retail concept is launched by the company to delight members of the co-working communities and engage those outside of it. Photo Credits: [Dave Burk](https://daveburk.com/) ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 98% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Retail Experiences:** The trend of combining retail, workspaces, and social spaces to create interactive and engaging consumer experiences presents opportunities for disruptive innovation in the retail industry. - **Collaborative Haven:** The concept of creating collaborative spaces that offer coffee and curated stores alongside workspaces allows for disruptive innovation opportunities in the coworking industry. - **Engaging Non-members:** Creating retail experiences that are enjoyable and accessible to non-members of coworking spaces opens up disruptive innovation opportunities in the hospitality industry. ### Where This Applies - **Retail Industry:** The emergence of hybrid retail experiences provides opportunities for disruptive innovations in the ways retailers engage with consumers. - **Coworking Industry:** The integration of coffee shops, curated stores, and collaborative workspaces presents disruptive innovation opportunities in the coworking industry. - **Hospitality Industry:** Creating retail concepts that engage and delight non-members of coworking spaces presents disruptive innovation opportunities in the hospitality industry. ## Related on Trend Hunter - [Workplace-Integrated Store Locations](https://www.trendhunter.com/trends/hejworkshop.md) - [Redesigned Hybrid Offices](https://www.trendhunter.com/trends/hybrid-office1.md) - [Modern Work-Near-Home Concepts](https://www.trendhunter.com/trends/worknearhome-concept.md) - [Third Workspace Apps](https://www.trendhunter.com/trends/third-workspace.md) - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md) - [Experience-Focused Workplace Furniture Showroooms](https://www.trendhunter.com/trends/workplace-furniture-showrooom.md) - [Multi-Purpose Commercial Spaces](https://www.trendhunter.com/trends/multipurpose-commercial-space.md) - [Modern Coffee Culture Boutiques](https://www.trendhunter.com/trends/nespresso-new-york-city-flagship.md) - [Restored Cafe Culture Retailers](https://www.trendhunter.com/trends/starbucks-coffee-house.md)