# Eco-Friendly Hybrid Mattresses The EcoSleep Hybrid Combines Joma Wool & Natural Latex Foam By Laura McQuarrie | Published 2019-08-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/hybrid-mattress References: [prnewswire](https://www.prnewswire.com/news-releases/brooklyn-bedding-launches-the-all-new-ecosleep-hybrid-mattress-300899278.html) & [EcoSleep](http://www.EcoSleep.com) The new EcoSleep Hybrid mattress from [Brooklyn Bedding](https://www.trendhunter.com/trends/mattress-for-kids) appeals to the environmentally conscious consumer with a design that is made of many natural, certifiable materials. The mattress is soft, breathable, flippable and affordable, boasting a design that adapts to the desires of the sleeper. The top side of the EcoSleep Hybrid mattress boasts two, one-and-a-half-inch layers of 100% natural latex, which is ideal for side sleepers. However, those who prefer to fall asleep on their back or stomach will prefer the reverse side of the mattress with just a single, one-and-a-half-inch layer of a [firmer natural latex](https://www.trendhunter.com/trends/endy-firm-mattress). Across the whole mattress, there's a premium, plush and eco-friendly [certified organic cotton](https://www.trendhunter.com/trends/yumeko) and Joma wool cover. Lightweight Joma wool from New Zealand is known for its unique ability to repel water and absorb water vapor, giving it moisture-wicking properties. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 44% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Mattresses:** The rise in demand for eco-friendly mattresses due to increasing environmental consciousness presents an opportunity for mattress companies to incorporate natural, sustainable materials in their designs. - **Customizable Mattresses:** The EcoSleep Hybrid's flippable design highlights the demand for mattresses that can be customized to different sleeping positions, presenting an opportunity for companies to create mattresses with adaptable layers. - **Water-repellent Bedding:** The use of moisture-wicking Joma wool in the EcoSleep Hybrid presents an opportunity for companies to incorporate water-repellent materials in bedding and clothing designs. ### Industries Being Reshaped - **Mattress Industry:** The EcoSleep Hybrid's use of natural, certifiable materials and flippable design presents an opportunity for the mattress industry to prioritize sustainability and customization in their products. - **Textile Industry:** The use of Joma wool with moisture-wicking properties in the EcoSleep Hybrid presents an opportunity for the textile industry to create water-repellent clothing and bedding materials. - **Eco-friendly Home Products Industry:** The rise in demand for eco-friendly mattresses like the EcoSleep Hybrid presents an opportunity for the home products industry to expand their eco-friendly product lines beyond mattresses to include other home products such as bedding and furniture. ## Related on Trend Hunter - [Plush Organic Mattresses](https://www.trendhunter.com/trends/the-ultimate-snooze.md) - [Dual-Sided Organic Crib Mattresses](https://www.trendhunter.com/trends/organic-crib-mattress1.md) - [Hybrid Guest Mattresses](https://www.trendhunter.com/trends/hybrid-guest-mattress.md) - [Pressure-Relief Mattress Designs](https://www.trendhunter.com/trends/performancedriven-mattress.md) - [Premium Pillow Designs](https://www.trendhunter.com/trends/premium-pillow.md) - [Luxury Mattress Collections](https://www.trendhunter.com/trends/luxury-mattress-collection.md) - [Health-Conscious All-Foam Mattresses](https://www.trendhunter.com/trends/amerisleep-as5.md) - [Made-to-Order Eco Luxury Mattresses](https://www.trendhunter.com/trends/bensons-artisan-mattress-collection.md) - [Paper-Wrapped Mattresses](https://www.trendhunter.com/trends/earthfoam.md)