# Eco-Conscious Auto Attachments The Lorinser Easybrid Wheel Hub E-Motor is Revolutionary By Holger Mohr | Published 2010-11-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/hybrid-lorinser-wheel-hub-e-motor-easybird References: [blog.mercedes-benz-passion](http://blog.mercedes-benz-passion.com/2010/11/lorinser-prasentiert-easybrid®-einen-innovativen-nachrust-radnabenmotor-fur-kleinwagen/) & [blog.mercedes-benz-passion](http://blog.mercedes-benz-passion.com/) The German car tuner Lorinser has developed a revolutionary [wheel hub motor](https://www.trendhunter.com/trends/electric-drive-unit). Appropriately entitled the Easybrid Engine, this motor transforms ordinary [compact cars into hybrids](https://www.trendhunter.com/trends/offroad-vehicles1) and gives an additional 30 kw of extra [eco-friendly power](https://www.trendhunter.com/trends/mag-drive). What's great about the Lorinser Easybrid Engine is its affordable price and ease of installment, making eco-friendliness that much more attainable. Lorinser will present Easybrid at the upcoming Essen Motor Show. **Implications** - With eco-conscious consumers constantly on the rise, the demand for products that are environmentally sound is extremely high. Consumers want to contribute to creating a cleaner environment so their quality of life will improve. Industries should shift their priorities and emphasize eco-friendly practices if they wish to appeal to this increasing 'green' demographic. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 47% | Activity: 20% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Eco-conscious Consumption:** Disruptive innovation opportunity: Develop and market affordable eco-friendly products that meet the rising demand from environmentally conscious consumers. - **Hybrid Electric Vehicles:** Disruptive innovation opportunity: Create wheel hub motors or similar technologies that can easily convert ordinary cars into hybrid electric vehicles, providing additional eco-friendly power. - **Sustainable Automotive Accessories:** Disruptive innovation opportunity: Design and manufacture eco-conscious auto attachments that enhance the performance and efficiency of vehicles, appealing to the growing market of eco-friendly consumers. ### Where This Applies - **Automotive:** Disruptive innovation opportunity: Incorporate eco-friendly technology and practices in the automotive industry to meet the rising demand for environmentally sound transportation solutions. - **Green Technology:** Disruptive innovation opportunity: Develop advanced green technology solutions, such as wheel hub motors, to meet the increasing demand for environmentally friendly and sustainable products. - **Auto Tuning:** Disruptive innovation opportunity: Explore ways to incorporate eco-friendly enhancements into auto tuning products and services to cater to eco-conscious consumers seeking both performance and sustainability. ## Related on Trend Hunter - [Discreet Electric Bike Motors](https://www.trendhunter.com/trends/zf-bike-eco-system.md) - [Featherweight Sports EVs](https://www.trendhunter.com/trends/speedster-ev.md) - [Electrified Classic Saloon Cars](https://www.trendhunter.com/trends/saloon-car.md) - [Bespoke EV Conversion Kits](https://www.trendhunter.com/trends/eqs-450.md) - [Tight-Turning Automotive Axles](https://www.trendhunter.com/trends/automotive-axle.md) - [Performance-Focused Plug-In Hybrid Autos](https://www.trendhunter.com/trends/mercedesbenz-canada1.md) - [Electric Motors Technology Kits](https://www.trendhunter.com/trends/technology-kits.md) - [Sustainable Luxury Vehicle Interiors](https://www.trendhunter.com/trends/odyssean-edition.md) - [Ultra-Compact Bike Conversion Kits](https://www.trendhunter.com/trends/clip-electric-motor.md)