# Eco-Friendly Supercar SUVs The Hybrid Lamborghini Urus Could Pack as Much as 670 Horsepower By Michael Hines | Published 2013-02-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/hybrid-lamborghini-urus References: [carbuzz](http://www.carbuzz.com/news/2013/2/21/Lambo-Urus-to-Offer-670HP-Hybrid-7713098/) & [lamborghini](http://www.lamborghini.com/en/models/concepts/urus/overview/) Rumors are circulating about whether or not there will be a hybrid [Lamborghini](https://www.trendhunter.com/trends/2024-urus) Urus. Hybrids used to be universally reviled by both gearheads and automakers, but they've slowly been gaining acceptance. [Porsche](https://www.trendhunter.com/trends/porsche-cayenne-s-ehybrid), [Ferrari](https://www.trendhunter.com/trends/ferrari-purosangue) and Jaguar all offer hybrids or have hybrids in production. Naturally, Lamborghini is trying to keep pace and then some. The latest rumors surrounding the hybrid Lamborghini Urus state that it could have as much as 670 horsepower. An SUV with 670 horsepower alone is incredible, but a hybrid SUV with 670 horsepower is absurd. There were already doubts about whether or not the Urus would gather enough public favor to be profitable. A hybrid option might garner just enough support to ensure the Urus' success. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 54% | Activity: 65% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Transportation](https://www.trendhunter.com/transportation) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Supercar Suvs:** As hybrids gain acceptance, there's an opportunity for automakers to combine luxury SUVs with hybrid power to create eco-friendly and powerful vehicles. - **Growing Interest in Eco-friendly Luxury Cars:** The success of eco-friendly luxury cars like the Lamborghini Urus could encourage other high-end automakers to develop their own versions of hybrid SUVs. - **Increased Power and Efficiency in Hybrid Cars:** Automakers are exploring new ways to maximize power and efficiency in hybrid cars, as evidenced by the rumored 670 horsepower in the Lamborghini Urus hybrid. ### Sectors Adopting This - **Luxury Automobiles:** Luxury automakers have the opportunity to satisfy growing demand for eco-friendly yet high-performance SUVs like the Lamborghini Urus. - **Hybrid and Electric Cars:** As hybrids and electric cars become more widely accepted, automakers are investing in this space to create more efficient and powerful vehicles for consumers. - **Automotive Technology:** The development of advanced automotive technology is crucial for automakers who want to create high-performing, yet eco-friendly cars like the rumored hybrid Lamborghini Urus with 670 horsepower. ## Related on Trend Hunter - [Electric Super Sport Vehicles](https://www.trendhunter.com/trends/2024-urus.md) - [Rear-Wheel Drive Supercars](https://www.trendhunter.com/trends/huracan-tecnica.md) - [Luxury SUV Teasers](https://www.trendhunter.com/trends/urus-evo.md) - [Powerful Italian SUVs](https://www.trendhunter.com/trends/ferrari-purosangue.md) - [Italian V12 Supercars](https://www.trendhunter.com/trends/revuelto.md) - [Ultra-Fast Hybrid Hypercars](https://www.trendhunter.com/trends/fenomeno.md) - [Zero-Compromise Hybrid SUVs](https://www.trendhunter.com/trends/porsche-cayenne-s-ehybrid.md) - [Monstrously Powerful Hybrid SUVs](https://www.trendhunter.com/trends/powerful-hybrid-suv.md) - [High-Performance Hybrid Sports Cars](https://www.trendhunter.com/trends/2026-bugatti-tourbillon.md)