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# Refreshing Fruit-Inspired Sparkling Waters
Waterloo Sparkling Water Announces a Hybrid Flavor

By Kalin Ned | Published 2020-07-27 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/hybrid-flavor
References: [drinkwaterloo](https://www.drinkwaterloo.com/)

[Waterloo Sparkling Water](https://www.trendhunter.com/trends/summerinspired-sparkling-water) introduces a new hybrid flavor to its line-up of refreshing beverages—Lemon-Lime. While there are plenty of options on the market that adopt the taste of lemon or that of lime, it isn't often that consumers get to experience a combination of the two citrusy fruits.

Individuals can enjoy the hybrid flavor on its own or as a "mixer for healthy cocktails." Waterloo Sparkling Water harnesses the potential of the latter option by incorporating it into a promotional campaign. Throughout August, the brand is hosting special giveaways on [Instagram](https://www.trendhunter.com/trends/chicken-sandwich-lineup). The opportunity grants consumers the chance to win free cases of the Lemon-Lime flavor, as well as access to different [cocktail and mocktail recipes](https://www.trendhunter.com/trends/bubly-sparkling-waters). Users can participate by sharing their unique mixology creations with the #WhenLifeGivesYouLemonLime hashtag.

Image Credit: Waterloo Sparkling Water

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 39% | Activity: 34% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Hybrid Flavors:** Exploring the combination of two different flavors to create a unique taste experience.
- **Healthy Cocktails:** Creating alcoholic beverages using nutritious ingredients and low-calorie mixers.
- **Social Media Campaigns:** Engaging consumers through interactive promotions and giveaways on popular platforms like Instagram.

### Who This Affects Most

- **Beverage Industry:** Developing innovative flavor combinations to meet consumer demand for unique and refreshing drinks.
- **Health and Wellness Industry:** Offering low-calorie beverages and healthy cocktail options to cater to health-conscious consumers.
- **Marketing and Advertising Industry:** Utilizing social media platforms for promotional campaigns and interactive brand experiences.

## Related on Trend Hunter

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- [Flavorful Carbonated Water Lines](https://www.trendhunter.com/trends/banana-berry-bliss.md)
- [Boldly Flavored Sparkling Waters](https://www.trendhunter.com/trends/new-waterloo-sparkling-water.md)
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- [Sparkling Water-Infused Recipes](https://www.trendhunter.com/trends/sparkling-water-infused-recipes.md)
- [Upcycled Lime Beverages](https://www.trendhunter.com/trends/lime-sparkling-water.md)
- [Zesty Sparkling Beverages](https://www.trendhunter.com/trends/sparkling-lemon-lime.md)
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