# Gothic Hybrid Cafes The Crew Collective & Cafe Embodies Forward Design and Architecture By Kalin Ned | Published 2018-05-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hybrid-cafe References: [behance.net](https://www.behance.net/gallery/64606651/Crew-Collective-Caf-Branding) & [crewcollectivecafe](https://crewcollectivecafe.com/en/faqs) The Crew Collective & Cafe is an innovative hybrid cafe that offers up spaces for work and collaboration. Frist, the architectural aspect is striking. The building is situated in the heart of old Montreal and was previously the original headquarters of the [Royal Bank of Canada](https://www.trendhunter.com/trends/international-photography-exhibition). The architecture is rich and robust, boasting decisively [Gothic](https://www.trendhunter.com/trends/gothic-revival) motifs and dome-shaped beautifully patterned ceilings. The historic structure dates back to 1928 and the hybrid cafe-workspace occupies part of the first floor. The Crew Collective & Cafe commissions local artistic director and graphic designer Vanessa Pepin to come up with a feasible brand identity that will complement and not overwhelm the majesty of the architecture of the hybrid cafe-workspace. The creative focuses on a [minimalist expression](https://www.trendhunter.com/trends/12-matcha-caf), pattern repetition and skinny typography that naturally ties in well with the bold structural marvel. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 74% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Cafe-workspace:** Opportunity for businesses to combine cafe and workspace environments, creating a unique and innovative experience for customers and workers alike. - **Forward Design and Architecture:** Incorporating modern and innovative design elements into traditional and historic buildings to create visually striking spaces that attract and engage customers. - **Minimalist Branding:** The use of minimalist design principles in branding to complement and enhance the aesthetics of architectural masterpieces, creating a cohesive visual experience for customers. ### Sectors Adopting This - **Hospitality and Food Service:** Opportunity for cafes and restaurants to adopt the hybrid cafe-workspace concept, providing customers with both a place to work and enjoy food and drinks. - **Architecture and Interior Design:** Demand for architects and interior designers skilled in blending modern design elements with historic structures to create unique and visually captivating spaces. - **Graphic Design and Branding:** Opportunity for graphic designers to create minimalist branding that complements and enhances the architectural aesthetics of hybrid cafe-workspaces. ## Related on Trend Hunter - [Modernist Art-Deco Cafés](https://www.trendhunter.com/trends/watchhouse-caf.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md) - [Art Deco Café Interiors](https://www.trendhunter.com/trends/atypique-1.md) - [Cross-Influence Fusion Cafes](https://www.trendhunter.com/trends/challe-caf.md) - [Redeveloped Industrial Cafés](https://www.trendhunter.com/trends/ironworks-caf.md) - [Concrete South Korean Cafes](https://www.trendhunter.com/trends/nonspace.md) - [Dynamic Layered Interior Cafés](https://www.trendhunter.com/trends/caf-tondo.md) - [Redesigned Hybrid Offices](https://www.trendhunter.com/trends/hybrid-office1.md) - [Colorfully Interior Designed Cafes](https://www.trendhunter.com/trends/lackawanna-caf.md)