# Blackout Hybrid Cafe Branding The Branding for Nord is Targeted at Discerning Millennial Consumers By Rebecca Byers | Published 2016-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hybrid-cafe-branding References: [thedieline](http://www.thedieline.com/blog/2016/3/8/nord) This example of hybrid cafe branding encompasses the wide variety of functions the establishment boasts, with an emphasis on agriculture and manufacturing. The graphics-heavy design features stick drawings of food items such as wine, cheese, mushrooms, cutlery, plants, and animals such as deer, cows, crabs and other seafood. Located in Norway, [Nord](https://www.trendhunter.com/trends/mcdonalds-night-posters) is a hybrid establishment, boasting a range of functions that includes bakery, coffee shop, roastery, restaurant, cocktail bar and snack bar. The project was actually a [rebrand](https://www.trendhunter.com/trends/edinburgh-gin-redesign), with Nord tapping the creative team at [White Studios](https://www.trendhunter.com/trends/white-pine) to reimagine the experience of the brand. Using icons and simplistic imagery to highlight the brands uniquely diverse range of services, White Studios created a minimal yet memorable branding scheme that is sure to resonate with consumers. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 72% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Cafe Branding:** Opportunity for cafes to differentiate themselves by offering a wide range of services and showcasing their unique offerings through innovative branding. - **Graphics-heavy Design:** Opportunity to create visually striking branding that captures consumers' attention and enhances brand recognition. - **Reimagined Brand Experience:** Opportunity for businesses to refresh their brand image and create a memorable, cohesive experience for consumers. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunities in the food and beverage industry by combining multiple services within a single establishment and transforming the brand experience. - **Graphic Design:** Opportunities for graphic designers to create visually stunning branding and graphics that effectively convey a brand's unique offerings. - **Hospitality and Entertainment:** Opportunities for businesses in the hospitality and entertainment industries to enhance their brand identity and create a multifaceted experience for their customers. ## Related on Trend Hunter - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [Modernized Coffee Product Branding](https://www.trendhunter.com/trends/nescaf-branding.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Immersive Brand Architecture](https://www.trendhunter.com/trends/loacker-galaxy.md) - [Refreshed Non-Alc Brand Identities](https://www.trendhunter.com/trends/mockly.md)