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# Hash Brown-Stuffed Burritos
This Hybrid Breakfast Wrap Combines Two Dishes into One

By Katherine Pendrill | Published 2016-04-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/hybrid-breakfast-wrap
References: [brandeating](http://www.brandeating.com/2016/04/new-triple-cheese-hash-brown-breakfast-burrito-arrives-at-jack-in-the-box.html) & [jackinthebox](http://www.jackinthebox.com/food/breakfast/triple-cheese-and-hash-brown-breakfast-burrito)

Jack in the Box recently debuted a hybrid breakfast wrap called the Triple Cheese & Hash Brown Breakfast Burrito. In recent years, many chains have been expanding their breakfast menus by adding more to-go options. This hybrid burrito allows customers to enjoy two delicious breakfast items in one handheld wrap.

The new Triple Cheese & Hash Brown Breakfast Burrito is a breakfast dish that consists of a harsh brown, scrambled eggs, cheddar cheese, provolone cheese, pepper jack cheese and a cheddar cheese sauce all stuffed inside a warm flour tortilla. For an added kick, the hybrid breakfast wrap comes with a side of Fire Roasted Salsa for dipping.

The new breakfast burrito demonstrates a growing demand for fast food dishes that consumers can enjoy on the go.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 31% | Activity: 35% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Hybrid Breakfast Wraps:** Opportunity for creating innovative breakfast wraps that combine multiple dishes into one convenient handheld option.
- **Expanding Breakfast Menus:** Opportunity for restaurants to expand their breakfast menus by introducing more to-go options.
- **Fast Food On-the-go:** Opportunity to cater to the growing demand for fast food dishes that can be enjoyed while on the go.

### Who This Affects Most

- **Fast Food:** Opportunity for fast food chains to capitalize on the demand for hybrid breakfast wraps and expand their breakfast offerings.
- **Convenience Food:** Opportunity for makers of convenience food products to develop new breakfast wraps that cater to consumers looking for easy, on-the-go options.
- **Drive-thru Restaurants:** Opportunity for drive-thru restaurants to attract customers by offering tasty and convenient breakfast wrap options.

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