# Dynamic Layered Lobbies Hyatt Union Square Lobby Redesign Introduces a Multi-Zone Social Space By Amy Duong | Published 2026-04-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hyatt-union-square References: [hyatt](https://www.hyatt.com/hyatt-hotels/en-US/nycus-hyatt-union-square-new-york)  The [Hyatt Union Square](https://www.trendhunter.com/trends/aidriven-workouts) lobby redesign, led by LEGEARD STUDIO, transforms a two-story interior into a layered, multi-functional environment. The project introduces distinct seating zones, a central reception desk, and partially enclosed alcoves defined by an amoebic-patterned tile floor. Materials include richly veined wood, marble surfaces, and geometric stained glass panels, forming a composition that balances structure with ornament. [Mid-century references](https://www.trendhunter.com/trends/kimpton-los-monteros-hotel) appear throughout, including influences from Palm Springs Tropical Modernism and Milanese interiors. The space incorporates lounge areas, [a bar, and a guest salon](https://www.trendhunter.com/trends/peridot-bar) arranged across varied scales. Low-slung seating, wood-paneled walls, and vintage lighting elements shape more intimate zones, while larger areas feature chandeliers, indoor greenery, and expansive windows. Decorative details include Murano glass-inspired sconces, patterned upholstery, and marble counters. The redesign retains elements of the original architecture while introducing new surfaces and spatial divisions across the lobby. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 59% | Activity: 45% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Layered Multi-zone Social Spaces:** Layered zoning in lobbies enables differentiated guest experiences and supports modular service models alongside embedded sensor-driven wayfinding. - **Material Storytelling and Craft:** Rich, varied material palettes and decorative details foster branded environments that invite surface-integrated lighting, health-sensing finishes, and customizable acoustic treatments. - **Retro-modern Revival:** Mid-century references blended with contemporary interventions create demand for configurable vintage-modern furnishings and digitally enhanced restored pieces. ### Industries Being Reshaped - **Hospitality:** Multi-scale lobbies blur public and private functions, enabling hybrid revenue models that integrate workspaces, F&B, and subscription-based guest services. - **Commercial Real Estate:** Reimagined ground floors function as adaptive social ecosystems that increase footfall and command premium rents through experiential placemaking. - **Interior Design and Architecture:** Design studios are positioned to deliver cross-disciplinary product lines combining artisanal materials with sensor-enabled furnishings for scalable turnkey installations. ## Related on Trend Hunter - [Refined Collaborative Loafer Capsules](https://www.trendhunter.com/trends/ghbass-x-aritzia.md) - [Coastal Style Apparel](https://www.trendhunter.com/trends/sperry-x-abercrombie-fitch.md) - [Transparent Watch Series](https://www.trendhunter.com/trends/gav01.md) - [Slow Vending Experiences](https://www.trendhunter.com/trends/kitkat-slooowest.md) - [Interactive Character Apps](https://www.trendhunter.com/trends/hello-yoshi.md) - [Loafer Culture Capsules](https://www.trendhunter.com/trends/ghbass-x-bristol-northern-soul.md) - [Robotic Metal Lighting](https://www.trendhunter.com/trends/hikarigami.md) - [Boxing Sportswear Capsule](https://www.trendhunter.com/trends/aries-x-champion.md) - [Weather Forecast Tools](https://www.trendhunter.com/trends/weather-forecasting1.md)