# Drinkable Skincare Products 'Hyaluronic Molecule' is a Skincare Product in the Form of a Beverage By Joey Haar | Published 2017-09-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hyaluronic-molecule References: [fountain.co](http://fountain.co/product/hyaluronic-molecule) & [cbc](http://www.cbc.ca/life/thegoods/drink-up-these-drinkable-products-are-the-latest-beauty-craze-1.4026153) Beauty products can come in all shapes and formats, but consumers don't often expect them to look like Fountain's 'Hyaluronic Molecule'. The [concentrated beauty supplement's](https://www.trendhunter.com/trends/beauty-fuel) main ingredient is [hyaluronic acid](https://www.trendhunter.com/trends/hyaluronic-acid-peptides-ceramide-collection), a common additive in beauty products, but what separates Hyaluronic Molecule from all other products is how it delivers the acid. Rather than a topical system, the Hyaluronic Molecule is a beverage. Though the beverage comes in 240 milliliter bottles, it isn't designed to be downed in a single sitting. Rather, Fountain recommends consuming two teaspoons of the drink every day to supplement one's beauty regimen. That's not to say that the product doesn't have great flavor too. Whether taken straight, diluted in water, or mixed with juice, the product has a [natural ginger flavor](https://www.trendhunter.com/trends/ingestible-wellness) that's part of its appeal beyond the beautifying qualities. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Drinkable Skincare Products:** Creating skincare products in beverage form for convenient consumption. - **Concentrated Beauty Supplements:** Developing highly concentrated beauty supplements for enhanced results. - **Alternative Delivery Systems:** Exploring innovative ways to deliver skincare ingredients, such as through beverages. ### Who This Affects Most - **Beauty and Cosmetics Industry:** The beauty and cosmetics industry could benefit from incorporating drinkable skincare products into their product lines. - **Health and Wellness Industry:** The health and wellness industry can tap into the market of concentrated beauty supplements to offer holistic skincare solutions. - **Beverage Industry:** The beverage industry has an opportunity to expand its product offerings by incorporating beauty-enhancing ingredients into their beverages. ## Related on Trend Hunter - [Sippable Skincare Ranges](https://www.trendhunter.com/trends/sippable-skincare.md) - [All-in-One Beauty Elixirs](https://www.trendhunter.com/trends/the-secret-ingredient.md) - [Hydrating Skincare Dietary Supplements](https://www.trendhunter.com/trends/ritual-hyacera.md) - [Plant-Based Beauty Shots](https://www.trendhunter.com/trends/pressed-beauty-shot.md) - [Drinkable Skincare Routines](https://www.trendhunter.com/trends/skin-and-gut-supplement.md) - [Convenient Multi-Benefit Supplements](https://www.trendhunter.com/trends/beauty-fuel.md) - [Rapid Infusion Skincare](https://www.trendhunter.com/trends/hyalugen.md) - [Next-Gen Facial Hydrators](https://www.trendhunter.com/trends/ha5-hydra-collagen-replenish-restore-hydrator.md) - [Glow-Boosting Functional Beverages](https://www.trendhunter.com/trends/functional-elixirs.md)