# Biocompatible Skin Serums Kiehl's Vital Skin-Strengthening Hyaluronic Acid Super Serum is Powerful By Michael Hemsworth | Published 2020-06-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hyaluronic-acid-super-serum References: [trndmonitor](https://trndmonitor.com/skin-care-spotlight-introducing-kiehls-new-vital-skin-strengthening-hyaluronic-acid-super-serum/) & [Kiehls](http://Kiehls.com) The [Kiehl's](https://www.trendhunter.com/trends/kiehls-open-doors) Vital Skin-Strengthening Hyaluronic Acid Super Serum is a new offering from the cosmetic brand that will provide consumers with a powerful option to choose when looking to enhance their daily skincare regime. The lightweight product is focused on a biocompatible formula that's packed wit the 11kDa Hyaluronic Acid that's blended with an Adaptogenic Herbal Complex. These ingredients work to actually [strengthen the skin's resilience](https://www.trendhunter.com/trends/skin-strengthening-serum), while also increasing its suppleness and plumpness in just four weeks. The Kiehl's Vital Skin-Strengthening Hyaluronic Acid Super Serum is backed by clinical tests that prove the product can enhance skin's radiance, improve skin softness and decrease the appearance of fine lines by 29.9%, 41.7% and 27.2%, respectively. The product comes in three size options to make it suited for use at home or out of the house. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 53% | Activity: 41% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Biocompatible Formulas:** The use of biocompatible formulas is a disruptive innovation opportunity for the cosmetic industry, as they can improve skin resilience and health without harmful side effects. - **Adaptogenic Herbal Complexes:** The inclusion of adaptogenic herbal complexes in skin toners is a trend to watch as it can enhance the skin's resilience to environmental stressors and offer a holistic approach to skincare. - **Clinical Test-backed Products:** Developing skincare products that are backed by clinical tests is a trend that can offer exponential growth opportunities in the cosmetic industry, as consumers demand proven and effective solutions. ### Who This Affects Most - **Cosmetic Industry:** The cosmetic industry can benefit from biocompatible formulas and adaptogenic herbal complexes to offer innovative and effective skincare solutions. - **Natural Skincare Industry:** The natural skincare industry can leverage the benefits of adaptogenic herbal complexes to offer holistic, plant-based solutions to promote healthy skin. - **Clinical Testing Services Industry:** The clinical testing services industry can provide growth opportunities for businesses that specialize in proving the efficacy and safety of cosmetic and skincare products through clinical trials. ## Related on Trend Hunter - [Advanced Hydrating Serums](https://www.trendhunter.com/trends/advanced-hydrating-serum.md) - [Hydrating Voluminizing Serums](https://www.trendhunter.com/trends/voluminizing-serum.md) - [Moisture-Boosting Radiance Serums](https://www.trendhunter.com/trends/alphascience.md) - [Revitalizing Hybrid Serums](https://www.trendhunter.com/trends/marcelle-2-hyaluronic-acid.md) - [Skin Strengthening Serums](https://www.trendhunter.com/trends/skin-strengthening-serum.md) - [Plumping Skincare Serums](https://www.trendhunter.com/trends/densifying-serum.md) - [Densely Hydrating Serums](https://www.trendhunter.com/trends/mixsoon-glacier-water.md) - [Collagen-Boosting Skincare Lines](https://www.trendhunter.com/trends/organic-cornflower-range.md) - [High-Performance HA Serums](https://www.trendhunter.com/trends/eucerin-hyaluronfiller-epicelline-serum.md)