# Caffeinated Eye Creams Vichy Minéral's New 89 Eyes Hyaluronic Acid Eye Fortifier Includes Caffeine By Katherine Pendrill | Published 2019-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hyaluronic-acid-eye-fortifier References: [bustle](https://www.bustle.com/p/5-new-make-up-skincare-fragrance-products-out-this-week-that-you-need-to-know-about-18191128) & [lookfantastic](https://www.lookfantastic.com/vichy-mineral-89-eyes-hyaluronic-acid-eye-fortifier-15ml/12098877.html) Building on the success of its 89 serum, Vichy's new Vichy Minéral 89 Eyes Hyaluronic Acid Eye Fortifier delivers a burst of hydration, along with the brightening powers of caffeine. The new Vichy Minéral 89 Eyes Hyaluronic Acid Eye Fortifier is a powerful serum that helps to smooth, hydrate, and brighten the skin around the eyes. The eyes are a notoriously delicate area, which why this serum is powered by [hyaluronic acid and adenosine](https://www.trendhunter.com/trends/brightening-eye-serum). Together, the ingredients work to soothe, moisturize, and [plump the skin](https://www.trendhunter.com/trends/plumping-retinol-eye-creams). At the same time, caffeine helps to energize and [brighten the eyes](https://www.trendhunter.com/trends/brightening-serum-concentrate), reducing signs of fatigue. The eye serum even works on the eyelashes to create stronger, silkier lashes. Image Credit: *Vichy.* ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 11% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Hydrating Eye Products:** The rise of hydrating eye products presents an opportunity for businesses to develop innovative solutions for moisturizing and nourishing the delicate skin around the eyes. - **Skin Brightening:** The incorporation of caffeine and other brightening ingredients in skincare products opens up possibilities for disruptive innovations in the skin brightening industry. - **Multi-functional Eye Serums:** The development of multi-functional eye serums that address multiple concerns, such as hydration, smoothing, and strengthening, can bring about transformative changes in the beauty industry. ### Sectors Adopting This - **Skincare:** The skincare industry can leverage the demand for hydrating and brightening eye products to introduce novel formulations and improve overall product efficacy. - **Cosmetics:** Cosmetics companies have the opportunity to create eye serums that not only enhance the appearance of lashes but also provide hydration, smoothing, and brightening benefits. - **Beauty Supplements:** The beauty supplements market can explore the potential of incorporating caffeine and other skin-brightening ingredients into oral supplements targeting eye health and appearance. ## Related on Trend Hunter - [Coffee-Forward Eye Creams](https://www.trendhunter.com/trends/coffee-fix-peptide-eye.md) - [Vitamin-Powered Eye Creams](https://www.trendhunter.com/trends/skin-renewing-vitamin-c-eye-cream.md) - [Energizing Eye Balms](https://www.trendhunter.com/trends/energizing-eye-balm.md) - [Depuffing Compact Eye Serums](https://www.trendhunter.com/trends/brightening-serum-concentrate.md) - [Vitamin C Eye Creams](https://www.trendhunter.com/trends/vitamin-c-eye-cream.md) - [Eye-Awakening Skin Creams](https://www.trendhunter.com/trends/nad-renewing-eye-cream.md) - [Vitamin C-Enriched Hydro-Gel Patches](https://www.trendhunter.com/trends/hydrogel-patches.md) - [Hydrating Eye-Rejuvenating Gels](https://www.trendhunter.com/trends/aqua-bomb-depuffing.md) - [Latte-Inspired Eye Patches](https://www.trendhunter.com/trends/latte-eye-patches.md)