# Plant-Based K-Beauty Skincare The Soo’AE Hyaluronic Acid Collection Features 6 HA Types By Jana Pijak | Published 2022-09-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hyaluronic-acid-collection References: [sooae](https://sooae.ca/collections/hyaluronic-acid) The Soo’AE Hyaluronic Acid collection consists of three products -- a [hydrating cleanser](https://www.trendhunter.com/trends/plump-hydrate), a hydrating serum and a hydrating moisturizer. The [K-Beauty](https://www.trendhunter.com/trends/herbalife-hlskin) brand strives to offer simple treatments that are effective and made with clean ingredients. Soo'AE's products are all plant-based and its Hyaluronic Acid collection is made with 6 types of hyaluronic acids, working to "seal moisture into thirsty skin" while leaving it smoother and brighter. While the Soo'AE Hydrating Cleanser boasts buzzing ingredients like Hinoki Pine Water and chamomile extract, its [Hyaluronic Acid Serum](https://www.trendhunter.com/trends/advanced-hydrating-serum) features antioxidants, brightening vitamin c, niacinamide, green tea and calming vitamin b. Lastly, the brand's Hydrating Moisturizer boasts Vitamin E, VEGI complex and artichoke which help to keep one's skin both healthy and hydrated all day. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 42% | Activity: 69% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Beauty:** An emerging trend in the beauty industry that prioritizes the use of clean plant-based ingredients over synthetic materials and chemicals, presenting opportunities for companies to innovate with new formulations. - **Hyaluronic Acid Skincare:** A growing trend in skincare that emphasizes the hydrating benefits of hyaluronic acid, creating opportunities for companies to develop new products that leverage the ingredient's popularity and benefits. - **Clean Skincare:** An ongoing trend where consumers increasingly prioritize cleaner and safer formulations in their skincare products, pushing companies to innovate and create safer alternatives to conventional skincare products. ### Sectors Adopting This - **K-beauty:** The Korean beauty industry that has taken the world by storm with its novel ingredients, innovative formulations and cutting-edge applications, creating opportunities for companies to explore new product categories and niches - **Plant-based Skincare:** An emerging industry that focuses on developing and marketing skincare products made with clean plant-based ingredients, creating opportunities for companies to cater to the growing demand for eco-friendly and sustainable personal care products - **Natural Skincare:** An established industry that caters to consumers that seek out skincare products made with natural ingredients and extracts, creating opportunities for companies to differentiate themselves and tap into new markets with unique offerings. ## Related on Trend Hunter - [Advanced Hydration Skincare](https://www.trendhunter.com/trends/immersive-hydration-collection.md) - [Healthy Hydration Skincare](https://www.trendhunter.com/trends/hydration-collection.md) - [Hyaluronic Acid Gift Sets](https://www.trendhunter.com/trends/vital-hydra-solution.md) - [Affordable Hyaluronic Acid Pads](https://www.trendhunter.com/trends/calming-pads.md) - [Densely Hydrating Serums](https://www.trendhunter.com/trends/mixsoon-glacier-water.md) - [Korean Skincare Debuts](https://www.trendhunter.com/trends/hanyul-2.md) - [Rapid Infusion Skincare](https://www.trendhunter.com/trends/hyalugen.md) - [Hydration-Enhancing Skincare Products](https://www.trendhunter.com/trends/korres.md) - [Plant-Based Hydrating Haircare](https://www.trendhunter.com/trends/plant-based-hydrating-haircare.md)