# Rich Gender-Neutral Fragrances Aesop's 'Hwyl Eau De Parfum' is a Scent for the Winter Months By Ell Smith | Published 2017-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hwyl-eau-de-parfum References: [hypebae](https://hypebae.com/2017/10/aesop-unisex-fragrance-perfume-hwyl) & [aesop](https://www.aesop.com/ca/en/p/fragrance/hwyl/hwyl-eau-de-parfum/) Australian skincare brand [Aesop](https://www.trendhunter.com/trends/asop-aurner) has released a new fragrance, Hwyl Eau de Parfum, which leaves one smelling as fresh as its popular retail stores. Those looking to embrace a more zen mindset will be pleased with the new product announcement, as the fragrance embraces the winter months by incorporating rich [woody notes of moss and spice](https://www.trendhunter.com/trends/stora-skuggan). Deviating from popular summer scents of citrus and floral, this musky perfume aims to evoke the feeling of "solitude in nature" in a sprayable bottle that's deep and long-lasting. Much like the brand's other products, Hwyl Eau de Parfum is marketed as a [gender-neutral scent](https://www.trendhunter.com/trends/balestra-1924), perfect for those in search of a new signature fragrance. The go-to perfume is as perfect for the workplace as it is for a night out, promising to transport the wearer to a place of peace and tranquility. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 48% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Gender-neutral Fragrances:** Creating fragrances that appeal to both men and women, offering a new market segment for the fragrance industry. - **Winter-themed Fragrances:** Developing perfumes with rich woody notes and spice to cater to the demand for seasonal scents. - **Zen-inspired Fragrances:** Designing perfumes that evoke a feeling of tranquility and solitude in nature, appealing to consumers seeking a calming experience. ### Who This Affects Most - **Skincare:** Expanding skincare brands to include fragrances that complement their product lines. - **Perfume:** Revamping traditional perfume offerings to include gender-neutral options and winter-themed scents. - **Retail:** Creating unique fragrance experiences in retail stores by incorporating rich, immersive atmospheres. ## Related on Trend Hunter - [Subversive Floral Fragrances](https://www.trendhunter.com/trends/asop-aurner.md) - [Modern Winter-Inspired Fragrances](https://www.trendhunter.com/trends/winterinspired-fragrance.md) - [Mythology-Inspired Unisex Fragrances](https://www.trendhunter.com/trends/eidesis.md) - [Spiced Masculine Perfumes](https://www.trendhunter.com/trends/caswellmassey-oaire-eau-de-parfum.md) - [Après-Ski Fragrances](https://www.trendhunter.com/trends/apres-eau-de-parfum.md) - [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md) - [Herbaceous Floral Fragrances](https://www.trendhunter.com/trends/aesops-aurner.md)