# CrossFit Coaching Apps Mat Fraser Announces the Launch of a Native HWPO Training Platform By Niko Pajkovic | Published 2022-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hwpo-training References: [menshealth](https://www.menshealth.com/fitness/a39477545/mat-fraser-hwpo-training/) & [hwpotraining](https://www.hwpotraining.com/)  HWPO Training, the [online fitness coaching service](https://www.trendhunter.com/trends/abc-fitness) founded by five-time [CrossFit Games](https://www.trendhunter.com/trends/2024-crossfit-games) champion Mat Fraser, has announced the launch of its own native platform, which will be powered by remote coaching software company Fitr Training. The move to launch the full-fledged HWPO Training app and platform will provide the company the opportunity to broaden both its individual and group programs while smoothing out features such as leaderboards, client messaging, and [custom challenges](https://www.trendhunter.com/trends/75-hard-together). “At HWPO, we work every day to provide the best coaching in the world... our priority is to deliver an unrivaled level of service, quality, and experience for our customers. I am really excited about this evolution for our HWPO Community," said Matt Fraser in a recent press statement. Image Credit: HWPO Training ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 26% | Activity: 54% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Online Fitness Coaching:** The growth of online fitness coaching services presents disruptive innovation opportunities for traditional gym and fitness clubs to offer digital training options. - **Native Fitness Coaching Apps:** The launch of native fitness coaching apps like HWPO Training creates opportunities for software development companies to create similar platforms customized for specific training programs and coaches. - **Remote Coaching Software:** The expansion of remote coaching software like Fitr Training presents opportunities for collaboration with fitness coaches and trainers to integrate customized technology solutions into their coaching programs. ### Sectors Adopting This - **Fitness and Gym Clubs:** Fitness and gym clubs can leverage the rise of online fitness coaching services to provide digital training options for their customers, allowing them to workout from home or on-the-go. - **Software Development:** The launch of native fitness coaching apps like HWPO Training creates opportunities for software development companies to create similar platforms customized for specific training programs and coaches. - **Fitness Coaching and Training:** The expansion of remote coaching software like Fitr Training presents opportunities for fitness coaching and training companies to collaborate and integrate customized technology solutions into their coaching programs. ## Related on Trend Hunter - [Expanded Functional Fitness Programs](https://www.trendhunter.com/trends/expertled-training-programs.md) - [Personalized Weight Management Apps](https://www.trendhunter.com/trends/faster-way-to-fat-loss.md) - [AI-Powered Strength Training Platforms](https://www.trendhunter.com/trends/whichweight-app.md) - [Coach-Supporting Wellness Platforms](https://www.trendhunter.com/trends/tz-storefront.md) - [Hybrid Athlete Performance-Tracking Platforms](https://www.trendhunter.com/trends/hybrid-athlete.md) - [Efficient Workout Plan Tools](https://www.trendhunter.com/trends/web-program-creator.md) - [Upgraded Fitness Professional Platforms](https://www.trendhunter.com/trends/fitness-professional.md) - [Seamless Fitness Coaching Features](https://www.trendhunter.com/trends/coach-mode.md) - [Hyper-Personalized Workout Training Apps](https://www.trendhunter.com/trends/shred-app.md)