# Playfully Sophisticated Workwear HW Carter & Sons Spring/Summer 2013 Line is Influenced by America By Trenton Millar | Published 2012-08-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hw-carter-sons References: [selectism](http://www.selectism.com/2012/08/03/h-w-carter-sons-collection-spring-summer-2013/) & [hwcarterandsons](http://www.hwcarterandsons.com/document/about.html) The HW Carter & Sons Spring/Summer 2013 line stays true to the lengthy American history of the brand while taking playful risks with a [bright 50s-inspired color palette](https://www.trendhunter.com/trends/vintage-styles). This collection is full of versatile pieces that can be dressed up or down. The designers do a great job of tailoring the garments and keeping the work wear feel that this brand has long been known for. HW Carter & Sons was founded in 1859 in New Hampshire. A truly American work wear brand, HW Carter & Sons’ deep American heritage shows through its most recent designs. Lead designer Greg Chapman executes this collection in a way that respects Henry Carter’s rich legacy. Building on its sterling [work wear reputation](https://www.trendhunter.com/trends/dickies-x-thisisneverthat-ss26), the HW Carter & Sons Spring/Summer 2013 line has the quality and character of American history for the 21st century. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 83% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Workwear Revival:** The trend of revitalizing classic workwear styles is on the rise, presenting opportunities for brands to update and modernize traditional designs. - **Bold Color Palettes:** Incorporating bright and playful colors into workwear collections can attract a younger audience and add a touch of personality to traditional styles. - **Versatility in Design:** Designing workwear pieces that can be dressed up or down allows for more flexibility in customers' wardrobes, creating a demand for multifunctional garments. ### Where This Applies - **Fashion:** Fashion brands specializing in workwear can tap into the trend of revitalizing classic styles and add a modern twist to traditional designs. - **Manufacturing:** Manufacturing companies that produce workwear garments can explore opportunities to create versatile pieces that meet the needs of modern consumers. - **Retail:** Retailers that stock workwear collections can prioritize brands that offer bold color palettes and versatile designs to attract a wider range of customers. ## Related on Trend Hunter - [Workwear Spring Line](https://www.trendhunter.com/trends/carhartt-wip-springsummer-2026.md) - [Neutral Tonal Spring Streetwear](https://www.trendhunter.com/trends/carhartt-wip-6.md) - [Heritage Workwear Capsule](https://www.trendhunter.com/trends/beams-plus-spring.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Women's Workwear Capsules](https://www.trendhunter.com/trends/carhartt-1.md) - [Utility-Inspired Apparel Lines](https://www.trendhunter.com/trends/khakis.md) - [Workwear Street Capsules](https://www.trendhunter.com/trends/dickies-x-thisisneverthat-ss26.md) - [Collaborative Workwear Tailoring](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers.md)