# Sky-High Hovering Heels The Huvr Platforms by Jeffrey Campbell Defy Odds and Gravity By Erin Kirkpatrick | Published 2013-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/huvr-platforms-by-jeffrey-campbell References: [nastygal](http://www.nastygal.com/whats-new/huvr-platform) & [jeffreycampbellshoes](http://www.jeffreycampbellshoes.com/collections/) Ladies who are looking to invest in a pair of insanely [unique heels](https://www.trendhunter.com/trends/platformstyle-sandals) should take a peek at these Huvr platforms by Jeffrey Campbell. In all seriousness, they might even have to do a double-take at these shoes. This is due to the fact that they appear to have no heel. Taking the normal peek-a-boo detailing that you'd normally see on the front of [high heels](https://www.trendhunter.com/trends/vida-collection), these shoes prefer to show a little ankle. The fabric that normally covers the back is nowhere to be found and gives off a hovering illusion. Black suede, gold detailing and an [architectural platform](https://www.trendhunter.com/trends/ugg-goldenrise) are just some of the perks of these Huvr platforms by Jeffrey Campbell. While black shoes are the conventional choice when it comes to footwear, these heels prefer to take a few risks and definitely reap the rewards. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 47% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Hovering Illusion:** Disruptive innovation opportunity: Exploring materials and design techniques to create shoes that give the illusion of hovering. - **Peek-a-boo Detailing:** Disruptive innovation opportunity: Rethinking the traditional placement of peek-a-boo detailing on shoes to create unique and attention-grabbing designs. - **Architectural Platforms:** Disruptive innovation opportunity: Developing innovative platform designs that offer both style and comfort. ### Industries Being Reshaped - **Footwear Industry:** Disruptive innovation opportunity: Introducing unconventional shoe designs that challenge traditional concepts of heels and materials. - **Fashion Industry:** Disruptive innovation opportunity: Pushing boundaries in fashion by creating avant-garde shoe designs that defy gravity and conventional norms. - **Materials and Design Industry:** Disruptive innovation opportunity: Exploring new materials and design techniques to create unique and visually captivating shoe designs. ## Related on Trend Hunter - [Platform Statement Shoes](https://www.trendhunter.com/trends/8inch-flipflops.md) - [Illusory Doll-Like Heels](https://www.trendhunter.com/trends/illusion-boots.md) - [Comfortable Hybrid Heels](https://www.trendhunter.com/trends/sneex.md) - [Pool Slide Heeled Sandals](https://www.trendhunter.com/trends/flipped-flop.md) - [Virtual Heel Try-Ons](https://www.trendhunter.com/trends/heel-try-on.md) - [Comfort-Forward High Heels](https://www.trendhunter.com/trends/vida-collection.md) - [Over-The-Knee Plush Boots](https://www.trendhunter.com/trends/new-heights-platform-xtra.md) - [Unique Platform-Style Sandals](https://www.trendhunter.com/trends/platformstyle-sandals.md) - [Bigfoot-Inspired Bizarre Footwear](https://www.trendhunter.com/trends/ninlo.md)