# Sustainable Denim Dyes Huue Raised $14.6 Million USD to Scale its Bio-Based Denim Dye By Colin Smith | Published 2022-07-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/huue References: [greenqueen.hk](https://www.greenqueen.com.hk/huue-closes-series-a-denim-dyeing/) & [huue.bio](https://www.huue.bio/) 'Huue' is a startup attempting to disrupt the [denim industry](https://www.trendhunter.com/trends/amber-valletta-x-triarchy) with a sustainable, scalable dye solution. The company recently closed a $14.6 million USD round of Series A funding in order to accomplish this task. According to Huue, it has created the first fully clean and scalable indigo dye for jeans through a proprietary bio-based method. The startup uses a dyeing process that produces indigo dye from enzymes that mimic natural indigo colors found in nature. This results in [sustainable dye](https://www.trendhunter.com/trends/everbloom) that does not require mass harvesting or environmental damage. Many of Huue's investors have expressed their excitement for the future of Huue's indigo dye, stating that the dye is a necessary addition to the fashion industry and that it is a noteworthy new technology that will ultimately contribute to the sustainable future of the fashion industry. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 77% | Activity: 88% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Denim Dyeing:** Huue's proprietary bio-based dyeing method opens up a new frontier in environmentally friendly fashion. - **Bio-based Enzymes for Dyeing:** Huue's use of bio-based enzymes as an alternative to traditional indigo dyeing methods presents new opportunities for sustainable textile production. - **Clean Textile Dyeing:** Huue's fully clean and scalable indigo dyeing solution brings much-needed innovation in the textile dyeing industry. ### Where This Applies - **Fashion:** Huue's sustainable, scalable dye is a major development in the fashion industry's push for environmentally friendly practices. - **Textile Manufacturing:** Huue's bio-based dyeing method has the potential to disrupt traditional chemical dyeing methods in textile manufacturing. - **Biotechnology:** Huue's use of bio-based enzymes in indigo dyeing presents a promising avenue for innovation in the biotechnology industry. ## Related on Trend Hunter - [Eco-Friendly Fashion Color Dyes](https://www.trendhunter.com/trends/cone-denim-1.md) - [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md) - [Sustainable Stonewashed Denim](https://www.trendhunter.com/trends/guess-airwash.md) - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Organic Cotton Denim Capsules](https://www.trendhunter.com/trends/icon-denim-la.md) - [Size-Inclusive Organic Jeans](https://www.trendhunter.com/trends/sizeinclusive-organic-jeans.md) - [E-Commerce Denim Platforms](https://www.trendhunter.com/trends/denim-platform.md) - [Alternative Cooking Oil Startups](https://www.trendhunter.com/trends/nopalm-ingredients.md)