# Second-Screen Sidekicks Pizza Hut's Hutty Turns Solo Sports Viewing into a Shared Experience By Laura McQuarrie | Published 2025-03-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hutty References: [foodsided](https://foodsided.com/pizza-hut-shared-moments-hutty-march-madness) & [PizzaHutsHuttySweeps](http://www.PizzaHutsHuttySweeps.com/)  As the Official and Only Pizza Sponsor of college basketball's biggest tournament, [Pizza Hut](https://www.trendhunter.com/trends/ai-sports-viewing-companion) is introducing a second-screen companion called Hutty to support the changing ways people view content. Hutty supports the sports-watching experience by turning solo viewing into a shared activity. The digital-led experience for basketball fans taps into the fact that 69% of those watching games on TV use their mobile devices simultaneously, and 64% of avid sports fans engage with social media during the tournament. Hutty makes game time more exciting with real-time reactions, hot takes during the highs and lows of the tournament, and exclusive offers from Pizza Hut. With this digital sidekick, pizza-loving basketball fans have the chance to win free pizza for a year, limited-edition merchandise, plus discount codes, [BOGO](https://www.trendhunter.com/trends/chipotle-8) deals, and more. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 27% | Activity: 27% | Freshness: 38% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Second-screen Engagement:** The integration of digital sidekicks like Hutty elevates the sports viewing experience by transforming solitary consumption into an interactive group activity. - **Real-time Interaction:** Real-time reactions and hot takes facilitate deeper fan engagement as audiences seek immediate connection and community during live events. - **Gamified Promotions:** Incorporating gamified elements such as exclusive offers and prizes enhances customer loyalty and brand engagement during high-stakes events. ### Where This Applies - **Sports Technology:** Advancements in sports technology allow for dynamic second-screen experiences that cater to the evolving preferences of digital-native fans. - **Food and Beverage:** Innovations in the food and beverage industry leverage real-time sports engagements to offer personalized promotions and drive consumer participation. - **Social Media Marketing:** The surge in social media interaction during live events presents opportunities for targeted marketing campaigns and audience-specific content creation. ## Related on Trend Hunter - [AI Sports Viewing Companions](https://www.trendhunter.com/trends/ai-sports-viewing-companion.md) - [Delivery Driver-Centric Pizza Ads](https://www.trendhunter.com/trends/pizza-huts-new-commercial.md) - [Pizza Brand Mini Basketballs](https://www.trendhunter.com/trends/mini-basketballs.md) - [Rewarding Game Pizza Promotions](https://www.trendhunter.com/trends/pizza-before-the-hut.md) - [Football-Themed Pizza Meal Deals](https://www.trendhunter.com/trends/ultimate-hut-bundle.md) - [One-Handed QSR Meals](https://www.trendhunter.com/trends/pizza-hut-2.md) - [Dedicated Pizza Crust-Focused Platforms](https://www.trendhunter.com/trends/hut-crust.md) - [Video Game Pizza Deals](https://www.trendhunter.com/trends/nba-2k24-starry-combo.md) - [Active Wearable Tech](https://www.trendhunter.com/trends/active-wearable-tech.md)