# Indestructible Bicycle Wheels Hutchison’s ‘Serenity Tire’ is for Hardcore Athlet By Jordy E | Published 2012-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hutchison-serenity-tire References: [gizmag](http://www.gizmag.com/no-flat-bicycle-tire-wheelset/23435/) & [hutchinsontires](http://www.hutchinsontires.com/en/) Hutchison’s ‘[Serenity Tire](https://www.trendhunter.com/trends/serenity-kids-grainfree-puffs)’ is a product of the collaboration between the bicycle company and design specialist Steve Boehmke. The duo took note of how troublesome it can be for cyclists to ride over nails, rocks and sharp debris, especially during high performance events like the Tour de France. The Serenity Tire prides itself on durability. In contrast to the majority of tires that are filled with air, this product is entirely solid. The mircocellular tubes can be punctured without worry as they can withstand up to 60 pounds of pressure. Its [reflective material](https://www.trendhunter.com/trends/pirelli-p-zero) at the side of the tubes make the concept piece all the more safe, reflecting one’s surroundings throughout long rides. Serenity Tire’s [Kickstarter](http://www.kickstarter.com/projects/1065313751/cme-flatfree-bicycle-wheelsets?utm_source=Introducing+@cme+FlatFree+Wheel+Systems&utm_campaign=@cme+intro&utm_medium=email) project examines this sturdy layout further. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 59% | Activity: 60% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Indestructible Bicycle Wheels:** The trend of creating bicycle wheels that are highly durable and resistant to punctures, increasing safety and convenience for cyclists. - **Solid Tires:** The trend of using solid tires instead of air-filled tires, providing a more robust and long-lasting option for bicycles. - **Reflective Materials:** The trend of incorporating reflective materials into bicycle tires for enhanced visibility and safety during night rides. ### Sectors Adopting This - **Bicycle Manufacturing:** Innovations in creating durable and long-lasting bicycle wheels present disruptive opportunities for the bicycle manufacturing industry, attracting customers looking for high-performance and low-maintenance products. - **Sports Equipment:** The development of indestructible bicycle wheels opens up opportunities for the sports equipment industry, catering to athletes and enthusiasts who require reliable and long-lasting gear for intense performance events like the Tour de France. - **Safety Products:** The use of reflective materials in bicycle tires can disrupt the safety products industry, providing a new and innovative solution for enhancing visibility and reducing accidents for cyclists on the road. ## Related on Trend Hunter - [Space-Inspired Airless Tires](https://www.trendhunter.com/trends/metl-tire.md) - [Hubless Airless eBikes](https://www.trendhunter.com/trends/topsecret-ebike.md) - [Triangle-Shaped Bicycle Wheels](https://www.trendhunter.com/trends/triangleshaped-bicycle.md) - [Airless Machinery Tires](https://www.trendhunter.com/trends/airless-machine-tires.md) - [Recycled Carbon Fiber Sealants](https://www.trendhunter.com/trends/silca-ultimate-tubeless-sealant.md) - [Slipper Wheel-Less Bicycles](https://www.trendhunter.com/trends/slipper-bicycle.md) - [Tread-Wheel Geometric Bicycles](https://www.trendhunter.com/trends/the-q.md) - [Square-Wheeled Bicycles](https://www.trendhunter.com/trends/squarewheeled-bicycle.md) - [Futuristic Single-Wheel Bicycles](https://www.trendhunter.com/trends/the-infinity-bike.md)