# Interlocking Lube Tubes Hustler Lubricants Get a Spooning Package Makeover Fit for Couples By Summer Luu | Published 2011-04-26 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/hustler-lubricants References: [thedieline](http://www.thedieline.com/blog/2011/4/25/student-spotlight-hustler-redesign.html) Hustler Lubricants has a reputation for being very blatant and explicit with its products, packaging and design. Many people view it as very freaky-deaky, which is great because it gets straight to the point. However, competitors like [Penthouse](https://www.trendhunter.com/trends/penthouse-club) and Pleasure Chest have changed their looks to [clean and modern designs](https://www.trendhunter.com/trends/higgidy), and Hustler is cleaning up its act, too. To combat the brand's more raunchy branding, designer Joy Lin has recreated its packaging, offering a very fresh style through the incorporation of slimmer, more modern typography along with a minimal look for a crisp and clean feel. Now frisky consumers can feel comfortable, classy and just as clean as the products when they use Hustler Lubricants and other [naughty toys](https://www.trendhunter.com/trends/pleasure-product). ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 55% | Activity: 40% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Clean Packaging:** Brands who traditionally have explicit designs can focus on clean and modern packaging to cater to a wider audience. - **Minimalism:** Incorporating slim and modern typography can be an effective way to give brands a fresh and clean feel. - **Classy-designs:** Using sleek and minimal designs can help brands appeal to a more sophisticated audience. ### Industries Being Reshaped - **Adult Entertainment:** Adult entertainment brands can benefit from updating their packaging to cater to a wider audience who might shy away from explicit designs. - **Health and Personal Care:** Brands in the health and personal care industry can incorporate clean and minimalistic designs in their packaging to convey a sense of purity and safety to consumers. - **Consumer Products:** Consumer products companies can explore the use of sleek and minimal designs to appeal to a more sophisticated audience. ## Related on Trend Hunter - [Pleasure-Enhancing Lubricant Combos](https://www.trendhunter.com/trends/hemp-oil1.md) - [Sensual Self-Care Essentials](https://www.trendhunter.com/trends/pleasing-4.md) - [Tampon-Paired Personal Lubricants](https://www.trendhunter.com/trends/marlube.md) - [Oil-Dispensing Lubrication Packages](https://www.trendhunter.com/trends/fluroamics.md) - [Hemp-Infused Personal Lubricants](https://www.trendhunter.com/trends/personal-lubricant1.md) - [Hybrid Cosmetic Lubricants](https://www.trendhunter.com/trends/if-i-say-yes.md) - [Lube-Warming Devices](https://www.trendhunter.com/trends/lubewarming-device.md) - [Pleasure-Focused Date-Night Kits](https://www.trendhunter.com/trends/datenight-kit.md) - [Experience-Enhancing Flavoured Lubricants](https://www.trendhunter.com/trends/flavored-lubricant.md)