# All-in-One Skincare Serums The Hustle Serum Combines 11 Hard-Working Active Ingredients By Laura McQuarrie | Published 2024-02-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hustle-serum References: [dyou.co](https://www.dyou.co/products/hustle-skin-serum)  [Hustle](https://www.trendhunter.com/trends/hustle-butter) is a hard-working serum from d'you that lives up to its name as a one-bottle skincare solution for everything from acne and dehydration to pigmentation and premature aging. 11 active ingredients are purposefully included in the formula, and as a whole, Hustle takes the confusion out of layering active ingredients. The vegan and cruelty-free formula for all skin types cancels the need to use multiple single-ingredient serums, and it is a powerhouse that fights free radical damage, hydrates and plumps, reduces fine lines and wrinkles, supports the skin barrier and brightens dark spots. Some of the hero skincare ingredients in this [one-and-done formula](https://www.trendhunter.com/trends/the-dayscript-by-klira) include hyaluronic acid, glycerin and panthenol, plus birch sap juice, [Vitamin C and E](https://www.trendhunter.com/trends/vitamin-c-serum1), niacinamide and arbutin. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 84% | Activity: 80% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multi-tasking Skincare:** The popularity of all-in-one skincare serums like Hustle shows a trend towards multi-tasking products that simplify skincare routines. - **Ingredient Layering Simplification:** Hustle's combination of 11 active ingredients in one serum taps into the trend of simplifying the layering process for skincare products. - **All-inclusive Formulas:** The rise of all-in-one serums highlights the trend towards comprehensive skincare solutions that address multiple skin concerns in a single product. ### Industries Being Reshaped - **Skincare:** The skincare industry can explore opportunities in developing more multi-tasking products that cater to consumers' desire for simplicity and convenience. - **Cosmetics:** Cosmetics companies can innovate by creating all-inclusive formulas that offer a wide range of benefits to meet consumers' growing demand for multi-functional products. - **Beauty Retail:** Beauty retailers can capitalize on the trend of ingredient layering simplification by curating and promoting all-in-one skincare serums that combine multiple active ingredients. ## Related on Trend Hunter - [Serum-Moisturizer Duos](https://www.trendhunter.com/trends/double-duty-by-lazy-skincare.md) - [High-Performance Skincare Serums](https://www.trendhunter.com/trends/fitglow-beauty.md) - [Honey-Infused Night Serums](https://www.trendhunter.com/trends/honey-glow.md) - [Skin Multivitamin Serums](https://www.trendhunter.com/trends/youth-to-the-people-superfood-skin-drip.md) - [Serum-Focused Skincare Bundles](https://www.trendhunter.com/trends/serum-superstars.md) - [High-Performance Anti-Aging Duos](https://www.trendhunter.com/trends/ourself-skincare.md) - [AI-Powered Skincare Serums](https://www.trendhunter.com/trends/allinone-personalized-serum.md) - [Limited-Edition Skincare Serums](https://www.trendhunter.com/trends/founders-essence.md) - [7-in-1 Skincare Solutions](https://www.trendhunter.com/trends/the-dayscript-by-klira.md)