# Health-Forward Vegan Popcorns Husk Makes Unique Plant-Based Flavors Like Kale and Broccoli By Laura McQuarrie | Published 2021-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/husk References: [cdn.livekindly.co](https://cdn.livekindly.co/scottie-pippen-launching-vegan-popcorn-brand/) & [huskorganics](https://huskorganics.com/pages/products) Scottie Pippen and business partner chef R.C. Mills are launching a new venture called Husk vegan popcorn that's organic, gluten-free and available in fun flavors. The plant-based snacks are launching soon in a variety of flavors that set themselves apart from the usual varieties found in the [popcorn aisle](https://www.trendhunter.com/trends/new-proper-snacks-propercorn). Those who appreciate colorful snacks will enjoy the [multi-colored popped kernels](https://www.trendhunter.com/trends/white-chocolate-marshmallow-popcorn) in the Spirulina and Dragon Fruit Popcorn, and the Matcha and Coconut Water Popcorn provide a special treat for beverage lovers. There are other sweet, spicy and savory flavors to suit all taste preferences, making it easier for people of all ages to indulge in a better-for-you version of a classic movie treat. As Mills describes, "We enjoy [salty/sweet snacks](https://www.trendhunter.com/trends/prospector-popcorn-superstar-crunch), but we wanted to create something in a totally different dynamic that will be [a] salty snack, but have some superfood ingredients.” ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 82% | Activity: 91% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Plant-based Snacks:** There's an opportunity to create more plant-based snacks like Husk vegan popcorn to meet the growing demand for healthier and eco-friendly snack options. - **Superfood Ingredients:** Including superfood ingredients in snack products like Husk vegan popcorn can create a unique and health-forward selling point in an already crowded market. - **Colorful Snacks:** Colorful snacks like Husk's multi-colored popped kernels have the potential to attract customers looking for visually appealing and fun snack options. ### Who This Affects Most - **Snack Industry:** The snack industry can innovate by developing more healthy and plant-based snack options like Husk vegan popcorn to appeal to consumers looking for better-for-you options. - **Superfood Industry:** The superfood industry can expand by providing ingredients for snack products like Husk vegan popcorn that are looking to incorporate more nutritional ingredients. - **Organic Industry:** The organic industry can capitalize on the growing trend of health-forward snack products like Husk vegan popcorn by providing more organic ingredients for snack products. ## Related on Trend Hunter - [Globally Inspired Plant-Based Popcorn](https://www.trendhunter.com/trends/popcornaa.md) - [Algae-Infused Popcorn Snacks](https://www.trendhunter.com/trends/pop-zero-popcorn.md) - [Cheesy Plant-Based Popcorns](https://www.trendhunter.com/trends/dairy-free-white-cheddar-popcorn.md) - [Vegan Brownie Popcorn](https://www.trendhunter.com/trends/brownie-popcorn.md) - [Artisanal Popcorn Snacks](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn.md) - [Protein Popcorn Snacks](https://www.trendhunter.com/trends/protein-popcorn-snacks.md) - [Whole-Grain Purple Kernel Popcorns](https://www.trendhunter.com/trends/purple-kernel-popcorns.md) - [Nostalgic Vegan Snacks](https://www.trendhunter.com/trends/plant-based-snack-line.md) - [Bakery-Inspired Protein Popcorns](https://www.trendhunter.com/trends/khloud-cinnamon-roll-protein-popcorn.md)