# Ambient Noise-Generating Earplugs These Smart Earplugs Let You Enjoy Ambient Background Sounds By Rahul Kalvapalle | Published 2016-05-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/hush-smart-earplugs References: [gizmag](http://www.gizmag.com/hush-smart-earplug-review/43272/) & [hush.technology](https://hush.technology/) The [Hush](https://www.trendhunter.com/trends/hush-speaker) smart earplugs are exceptionally smartly engineered and designed earplugs that are designed to employ an array of soothing sounds into your ears, rather than employ expensive [active noise cancellation technology](https://www.trendhunter.com/trends/active-noisecancelling-earphones) or use physical design to block sound. What's great about these smart earplugs is that they allow you to select an ambient sound that you'd like to enjoy in your ears. The options include the vacuum-like whooshing sound of space, the gorgeous roar of waterfall or even the dull drone of an airline cabin. The earplugs are controllable via an app for added functionality. These smart earplugs are perfect for people who find themselves in situations where they'd like to drown out outside noise but don't necessarily want to listen to music in order to be able to do that. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 59% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Smart Earplugs:** Opportunity to develop innovative earplugs that use ambient sounds instead of active noise cancellation technology. - **Ambient Background Sounds:** Potential for creating products that allow users to select and enjoy various ambient sounds for relaxation or focus. - **App-controlled Earplugs:** Disruptive innovation opportunity to develop earplugs that can be controlled and customized through a dedicated mobile app. ### Who This Affects Most - **Consumer Electronics:** Potential for companies in the consumer electronics industry to develop and market innovative smart earplugs using ambient sounds. - **Wellness and Relaxation:** Opportunity for businesses in the wellness and relaxation industry to create products that provide ambient background sounds for relaxation purposes. - **Mobile App Development:** Disruptive innovation opportunity for companies specializing in mobile app development to create apps that control and customize earplugs' ambient sound settings. ## Related on Trend Hunter - [Ambient Noise-Filtering Wireless Earphones](https://www.trendhunter.com/trends/noisefiltering-wireless-earphone.md) - [Noise-Reducing Silicone Earplugs](https://www.trendhunter.com/trends/loop-dream.md) - [Protective Everyday Earplugs](https://www.trendhunter.com/trends/everyday-by-earpeace.md) - [Portable Everyday Earplugs](https://www.trendhunter.com/trends/portable-everyday-earplugs.md) - [Soothing Portable Sound Machines](https://www.trendhunter.com/trends/portable-sound-machine.md) - [Stress-Reducing Earplug Alternatives](https://www.trendhunter.com/trends/earplug-alternative.md) - [Anxiety-Reducing Earplug Designs](https://www.trendhunter.com/trends/earplug-design.md) - [Sleep-Enhancing Earbuds](https://www.trendhunter.com/trends/quieton-31.md) - [Semantic Hearing Headphones](https://www.trendhunter.com/trends/hearvana-ai.md)