# Hush-Hush Nuptials A-Listers Favor Elopements and Secret Weddings By bunbunnyny | Published 2009-01-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hush-hush-nuptials-celeb-must-have-for-2009 References: [mylifetime](http://www.mylifetime.com/lifestyle/entertainment/celebrity-buzz/video/1799109189) Dodging paps is a difficult daily ritual for A-listers that becomes even harder to do when wedding bells are ringing. From Scarlett to Beyonce, Mariah Carey and even Olivia Newton-John, secret weddings are the next big thing for celebrities hoping to steer clear of a media swarm on their special day. Even not-so-A-listers like Spencer Pratt and Heidi Montag tried to cash in on this burgeoning trend by faking their own [secret nuptials](https://www.trendhunter.com/trends/vegasthemed-wedding-package). With more and more celebs adding up on the [newly engaged list](https://www.trendhunter.com/trends/wedding-registry-1), expect to see celebrity gossip shows and tabloids such as People, E!, TMZ, and US Weekly going on a giant media scavenger hunt on this new year. Meanwhile, our direct part as the viewers is only to see how long these marriages will really last. Place your bets, everyone! ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 50% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Secret Weddings:** The trend towards secret weddings is expanding beyond the A-listers to include the everyday person, disrupting traditional wedding industry practices and opening up new opportunities for private, intimate, and customizable events. - **Elopements:** Elopements are becoming a popular alternative to traditional weddings, creating opportunities for disruptive innovation in the travel, hospitality, and event planning industries by offering unique and memorable experiences for couples and their guests. - **Celebrity Weddings:** As celebrity weddings continue to capture public attention, there is potential for disruptive innovation in the media and entertainment industries by offering exclusive coverage and personalized experiences for fans and audiences. ### Industries Being Reshaped - **Wedding Planning:** The rise of secret weddings and elopements presents an opportunity for disruption in the wedding planning industry, with offerings focused on intimate, personalized experiences that prioritize privacy and exclusivity. - **Hospitality:** As more couples opt for destination weddings and elopements, there is potential for disruption in the hospitality industry by providing unique experiences and custom packages tailored to smaller groups and non-traditional celebrations. - **Media:** The popularity of celebrity weddings presents an opportunity for disruptive innovation in the media industry, with a focus on exclusive access, personalized content, and interactive experiences that engage and delight audiences. ## Related on Trend Hunter - [Iconically Located Wedding Pop-Ups](https://www.trendhunter.com/trends/times-square-this-valentines.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Wedding Crasher Weddings](https://www.trendhunter.com/trends/wedding-crasher-wedding.md) - [Wedding Fashion Pop-Ups](https://www.trendhunter.com/trends/shein-love-chapel.md) - [TV-Star Supported Bridal Campaigns](https://www.trendhunter.com/trends/kelsey-anderson.md) - [Co-Branded Wedding Invitation Suites](https://www.trendhunter.com/trends/wedding-invitation-suite.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Next-Day Wedding Photos](https://www.trendhunter.com/trends/wedding-photos.md) - [Branded Free Wedding Events](https://www.trendhunter.com/trends/get-married-at-serendipity3.md)