# Husband Hunting Bras Engagement Ring Stops Timer & Plays Wedding March By Katie Cordrey | Published 2009-12-30 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/husband-hunting-bras References: [worldamazingrecords](http://www.worldamazingrecords.com/2009/12/husband-hunting-bra-worlds-most-weird.html) & [zimbio](http://www.zimbio.com/pictures/-UhSWYFc8nh/Triumph) Japanese lingerie maker Triumph is trying to raise awareness of Japan’s failing marriage rate, with its ‘husband-hunting bra.‘ The unattractive garment is shown in the photos by the attractive lingerie model, Hiromi Nishiuchi. This bizarre underwear features a [timer between the cups](https://www.trendhunter.com/trends/crw001g9jr) representing the wearer’s biological clock. It is set to count down to the deadline set for marriage. Once the woman finds her mate and receives an [engagement ring](https://www.trendhunter.com/trends/nontraditional-engagement-ring), she inserts the ring into the slot above the clock. The countdown stops and a wedding march tune begins. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Matrimonial Countdown Lingerie:** The creation of products that help women track their fertility and conception periods in order to achieve a successful marriage is a disruptive opportunity for the apparel industry. - **Smart Engagement Rings:** Developing engagement rings equipped with technology, such as motion and heart rate sensors, that could provide insight into the wearer's feelings of love and attraction may prove to be a disruptive innovation opportunity for the jewelry industry. - **Marital Awareness Campaigns:** Initiating campaigns to raise awareness of the declining marriage rate and promoting marriage as a worthwhile and fulfilling institution is a disruptive opportunity for societal development. ### Where This Applies - **Apparel Industry:** The apparel industry has an opportunity to develop garments that incorporate technology to track fertility periods and deadlines for a successful marriage. - **Jewelry Industry:** Leveraging technology to create smart engagement rings that provide insight into the wearer's emotions as they relate to love and attraction may be a disruptive innovation opportunity for the jewelry industry. - **Societal Development Industry:** Developing awareness campaigns that promote marriage as a fulfilling and worthwhile institution may be a disruptive opportunity for societal development consulting firms. ## Related on Trend Hunter - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md) - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [Japan-Inspired Wearable Watch Rings](https://www.trendhunter.com/trends/stasto-stand-stones.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Smart Fertility Rings](https://www.trendhunter.com/trends/femometer-smart-ring.md) - [Valentine's-Inspired Period Panties](https://www.trendhunter.com/trends/modibodi.md) - [Lawnmower Lingerie Sets](https://www.trendhunter.com/trends/lawngerie-set.md) - [Cocktail Flavor-Inspired Engagement Rings](https://www.trendhunter.com/trends/nontraditional-engagement-ring.md) - [Breakup-Celebrating Timepieces](https://www.trendhunter.com/trends/myex.md)