# Hybrid Barbershop Cafes Hurwundeki in London Serves Homemade Food and Affordable Haircuts By Rebecca Byers | Published 2015-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hurwundeki References: [sprudge](http://sprudge.com/hurwundeki-london-korean-food-coffee-haircuts-while-you-wait-74324.html) & [hurwundeki](http://hurwundeki.com/) Hurwundeki is an innovative lifestyle space located in London that serves up homemade food, [quality coffee](https://www.trendhunter.com/trends/grind-cafe) and [affordable haircuts](https://www.trendhunter.com/trends/lush-hairlab). The unique concept incorporates Korean cuisine and access to a barbershop that isn't enormously expensive. The clever cafe offers discounts on coffee for those getting haircuts, while the restaurant portion specializes in an impressive selection of gourmet Korean dishes. Hurwundeki also has a BYOB policy, so while there are no alcoholic drinks on the menu, you can bring your own. Located in East London, Hurwundeki, which means "hair" in the South Korean language Jejueo, is one of many [unique concept cafes](https://www.trendhunter.com/trends/fenty-beauty-cafe) popping up in the city. London also plays host to a dedicated cereal cafe and has hosted a pop-up restaurant that offered a variety of oatmeal dishes influenced by international breakfast foods. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 86% | Activity: 84% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Hybrid Lifestyle Spaces:** Combining multiple unique concepts to create a hybrid lifestyle space. - **Discounts and Bundles:** Offering discounts or bundles for customers who purchase multiple services or products. - **BYOB Policy:** Allowing customers to bring their own beverages to the establishment. ### Who This Affects Most - **Hospitality:** Creating hybrid spaces that offer multiple services can disrupt the traditional hospitality industry. - **Personal Care:** Integrating personal care services like haircuts into cafes or restaurants can disrupt the personal care industry. - **Food Service:** Providing unique and specialized food options can disrupt the traditional food service industry. ## Related on Trend Hunter - [Coffee-Wine Bar Hybrids](https://www.trendhunter.com/trends/equal-parts.md) - [Hybrid Hair Salons](https://www.trendhunter.com/trends/hybrid-hair-salon.md) - [Dual-Function Retail Stores](https://www.trendhunter.com/trends/haus-coffee.md) - [Radial Modern Barbershops](https://www.trendhunter.com/trends/modern-barbershops.md) - [Integrative Garden Cafes](https://www.trendhunter.com/trends/cheongsudang-bakery.md) - [Dynamic Terrazzo Hair Salons](https://www.trendhunter.com/trends/koda-hair-salon.md) - [At-Home Hairdressing Solutions](https://www.trendhunter.com/trends/ubhair.md) - [Multisensorial Beauty Cafes](https://www.trendhunter.com/trends/eadem-cafe.md) - [Inclusive Salon Concepts](https://www.trendhunter.com/trends/lush-hairlab.md)