# Harsh Environment Cruise Excursions Hurtigruten Expedition Cruises Offer Cold Climate Adventure By Michael Hemsworth | Published 2019-03-05 | World Source: Trend Hunter, https://www.trendhunter.com/trends/hurtigruten-expedition-cruises References: [blessthisstuff](https://www.blessthisstuff.com/stuff/culture/travel/hurtigruten-expedition-cruises/) & [global.hurtigruten](https://global.hurtigruten.com/) Exploring [harsh conditions](https://www.trendhunter.com/trends/arctic-adventure) has become the preference for some [adventure-seeking consumers](https://www.trendhunter.com/trends/luxury-adventure-travel), so Hurtigruten Expedition Cruises has announced that it will be offering new experiences that are in line with this penchant. The cruise provider has announced that it will be adding two new ships to its fleet including the MS Fridtjof Nansen and MS Roald Amundsen that are positioned as the world's first hybrid cruise ships. These eco-friendly vessels are designed to cruise with decreased emissions to cold environments such as Antarctica, Greenland, the Norwegian fjords and beyond. The new ships within the Hurtigruten Expedition Cruises fleet are also focused on an [authentic experience](https://www.trendhunter.com/trends/destination-immersion) that isn't characterized by too much luxury or casinos. Instead, guests will enjoy a trip centered on history, geography and wildlife to let them feel more in touch with their surroundings. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 34% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Harsh-environment Tourism:** Opportunity for companies to offer eco-friendly cruises to destinations in cold climates. - **Authentic Experiences:** Companies can focus on history, geography and wildlife to provide guests with an immersive experience. - **Eco-friendly Cruises:** As more consumers seek eco-friendly vacations, companies can invest in hybrid ships to reduce emissions. ### Sectors Adopting This - **Cruise Industry:** Companies can invest in new eco-friendly ships to offer harsh-environment tourism experiences. - **Tourism Industry:** Companies can offer authentic and immersive experiences in harsh environments to appeal to adventure-seeking consumers. - **Green Technology Industry:** Companies can develop eco-friendly technology solutions for the cruise industry to reduce their carbon footprint while operating in harsh environments. ## Related on Trend Hunter - [Immersive Small-Ship Cruises](https://www.trendhunter.com/trends/alaska-cruise-tours.md) - [Luxury Outdoor Experiences](https://www.trendhunter.com/trends/silversea-cruises.md) - [Elegant Ocean Traveling Deals](https://www.trendhunter.com/trends/explora-journeys.md) - [Expansive Cruise Experiences](https://www.trendhunter.com/trends/celebrity-cruises1.md) - [Multi-Ship Cruise Expansions](https://www.trendhunter.com/trends/emerald-cruises.md) - [Culturally Rich Cruise Programs](https://www.trendhunter.com/trends/azamara-cruises.md) - [Extended Australian Voyages](https://www.trendhunter.com/trends/holland-america-line1.md) - [Extreme Environment Yacht Designs](https://www.trendhunter.com/trends/75ft-explorer-sailing-yacht.md) - [Multi-Generational Cruise Programs](https://www.trendhunter.com/trends/summertime-fjordland.md)