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# High Rise Storm Videos
The ‘Hurricane Sandy: View from Above’ Tracks Weather from Up H

By Jordy E | Published 2012-11-02 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/hurricane-sandy-view-from-above
References: [updates.gizmodo](http://updates.gizmodo.com/post/34740468662/watch-hurricane-sandy-attack-new-york-city-over) & [nytimes](http://www.nytimes.com/interactive/2012/10/28/nyregion/nyt-webcam.html)

[The New York Times](https://www.trendhunter.com/trends/wordle-game-show)’ ‘Hurricane Sandy: View From Above’ video documents the progression of the storm from the time of its onset. The [time lapse clips](https://www.trendhunter.com/trends/velocity-lapse) are filmed from the 51st floor of the New York Times building, offering an intriguing birds eye view of the monsoon-like downpour.

In under five minutes, the iconic media group tracks the devastation that occurred between Sunday October 28th and Wednesday October 31st in New York City.

This above-ground perspective picks up on the [pellets of rain](https://www.trendhunter.com/trends/rain-screen) as they pounded on the high rise windows. The dusk-till-dawn shots follow the rapid development of Hurricane Sandy, revealing just how quickly the meteorological event picked up over the course of only a few days.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 79% | Activity: 25% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral)

## Key Themes

### Key Themes Behind This Trend

- **Aerial Weather Videos:** Offering a unique view of the impact of natural disasters, companies can provide innovative weather tracking solutions for consumers and businesses alike through aerial videography.
- **Time-lapse Weather Monitoring:** By utilizing time-lapse technology, companies can capture and present data in an easily digestible manner for consumers and industry professionals alike.
- **Weather Event Documentaries:** Companies can create in-depth documentaries to chronicle the impact of severe weather events, highlighting the need for preparedness and showcasing innovative solutions.

### Where This Applies

- **Media and Entertainment:** Media companies can utilize aerial videography to provide unique content to their audiences, while also improving weather tracking and reporting.
- **Environmental Monitoring and Research:** By utilizing time-lapse technology and data analysis, environmental agencies and research institutions can better understand the impact of severe weather events on both natural and urban environments.
- **Disaster Preparedness and Recovery:** Weather event documentaries can be used as educational tools for emergency responders, city planners, and businesses to better understand how to prepare for and respond to natural disasters.

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