# Rentable Clothing Collections Timberland Partners With HURR to Launch First-Ever Rental Collection By Niko Pajkovic | Published 2021-11-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/hurr References: [hypebeast](https://hypebeast.com/2021/11/timberland-hurr-fw21-rental-collection-release-info) & [timberland](http://timberland.com) American outdoors wear brand [Timberland](https://www.trendhunter.com/trends/timberland-2) has teamed up with the U.K.-based [clothing rental platform](https://www.trendhunter.com/trends/rax) HURR to launch its first-ever rentable clothing collection. The new Fall/Winter 2021 rental collection represents a broader move by the brand to promote conscious consumerism. Founded in 2017, HURR has been on a mission to curb the impact of fast fashion by working closely with major brands, providing them with a sustainable method for releasing their clothing. Timberland's partnership with HURR marks the company's first foray into the growing market of [rental-based fashion](https://www.trendhunter.com/trends/lulu-guinness-x-by-rotation). The collection itself includes a wide range of styles and garments including puffer jackets, camo sweaters, fleece zip-ups, and more. All of the items will be offered to shoppers for a four-day rental with prices starting at approximately $23 USD. Image Credit: Timberland ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 43% | Activity: 42% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Rentable Clothing Collections:** Timberland and HURR's partnership represents a growing trend towards rental-based fashion, promoting conscious consumerism. - **Sustainable Fashion:** HURR's mission to curb fast fashion through sustainable methods creates disruptive innovation opportunities. - **Circular Economy:** The introduction of rental-based fashion supports the shift towards a circular economy, reducing waste and environmental impact. ### Who This Affects Most - **Fashion and Apparel:** The growth of rental-based fashion presents opportunities for brands in the fashion and apparel industry to adopt sustainable practices. - **Retail and E-commerce:** The rental-based fashion model opens up new opportunities for e-commerce and retail businesses to diversify their offerings and appeal to conscious consumers. - **Logistics and Supply Chain:** New logistics and supply chain solutions will be needed to support the rental model of fashion, creating opportunities for innovation and disruption. ## Related on Trend Hunter - [Sustainable Winter-Ready Footwear](https://www.trendhunter.com/trends/timberland-2.md) - [Workwear-Themed Fashion Team-Ups](https://www.trendhunter.com/trends/telfar-4.md) - [Sustainable Festival Pop-Ups](https://www.trendhunter.com/trends/barbour-2.md) - [Repurposed Christmas Gear](https://www.trendhunter.com/trends/lidl-1.md) - [On-Demand Skiwear Rentals](https://www.trendhunter.com/trends/skiwear-rentals.md) - [Sustainable Clothing Collection Collaboartions](https://www.trendhunter.com/trends/sustainable-clothing-collection.md) - [Comfort-Focused Work Footwear](https://www.trendhunter.com/trends/timberland-pro-1.md) - [Weatherized Collaborative Hiking Boots](https://www.trendhunter.com/trends/euro-hiker-model.md) - [Wetsuit Rental Programs](https://www.trendhunter.com/trends/wetsuit-rental-program.md)