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# Psychedelic Two-Wheelers
The Hurley and Livery Design Gruppe Bike Collaboration

By Zoe Badley | Published 2010-08-09 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/hurley-and-livery-design-gruppe
References: [highsnobiety](http://www.highsnobiety.com/news/2010/08/08/hurley-x-livery-design-gruppe-x-dalek-fixed-gear-bikes/#more-130964) & [liverydesigngruppe](http://www.liverydesigngruppe.com/)

Art and lifestyle have been fused together into these five one-of-a-kind [custom bikes](https://www.trendhunter.com/trends/bo-x-ciss-leopard-edition) by Hurley and Livery Design Gruppe. The duo have come together to collaborate on these incredibly creative [two-wheelers](https://www.trendhunter.com/trends/yai), which will be featured at the [US Open of Surfing](https://www.trendhunter.com/trends/pacific-collection) in Huntington Beach, CA.

Each bike features an array of different colors and forms. According to Livery Design Gruppe, “these bikes showcase the artwork of world-renowned artist Dalek (James Marshall)." Be sure to check out the gallery for more trippy bikes.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 84% | Activity: 64% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Custom Bike Art:** Art and lifestyle come together in the creation of one-of-a-kind custom bikes, offering disruptive innovation opportunities in the art and design industry.
- **Collaborative Design:** Collaborations between fashion brands and design groups lead to the creation of unique and innovative two-wheelers, presenting disruptive innovation opportunities in the fashion and automotive industries.
- **Artistic Showcasing:** The exhibition of artistically designed bikes at major sporting events creates immersive brand experiences and offers disruptive innovation opportunities in the sports and events industry.

### Where This Applies

- **Art and Design:** The fusion of art and lifestyle in custom bike art opens up disruptive innovation opportunities in the art and design industry.
- **Fashion:** Collaborations between fashion brands and design groups in the creation of custom bikes present disruptive innovation opportunities in the fashion industry.
- **Sports and Events:** Exhibiting artistically designed bikes at major sporting events offers disruptive innovation opportunities in the sports and events industry.

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