# K-Pop Film Fashion Dolls Netflix and Mattel are Dropping a Three-Pack of HUNTR/X Dolls By Laura McQuarrie | Published 2025-10-24 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/huntrx-dolls References: [prnewswire](https://www.prnewswire.com/news-releases/for-the-fans-netflix-goes-golden-forging-unprecedented-kpop-demon-hunters-master-toy-partnerships-with-mattel-and-hasbro-302589566.html) & [creations.mattel](https://creations.mattel.com/en-ca/pages/kpop-demon-hunters-huntrix-sign-up?utm_campaign=MC_US_US_GLO_DL_LIP_NTFLX_AFFIL_PRMED_ADULT_PRO_TRF_NA_2025_Q4_NA_NetflixPRKPopDemonHunters&utm_medium=AFFIL&utm_source=PR+Media&utm_creative_format=MattelCreationsKPopDemonHunterDolls_N%2FA_N%2FA) The fandom surrounding KPop Demon Hunters has proved to be so massive and so passionate that it inspired a first-of-its-kind collaboration between Netflix, Mattel and Hasbro, which will see the creation of HUNTR/X dolls, games, merchandise, and more. Through the Netflix-Mattel partnership, Mattel will market and develop a full range of KPop Demon Hunters-themed products across multiple categories, including action figures, accessories, collectibles, playsets, and collaborations with co-brands. Currently, on Mattel Creations—Mattel's design-driven, direct-to-consumer platform—KPop Demon Hunters fans can sign up to be notified of an upcoming launch for a KPop Demon Hunters Fashion Dolls 3 Pack. Through the Netflix-Hasbro partnership, fans can look forward to 'Monopoly Deal: KPop Demon Hunters,' now available for pre-order via select retailers. ## Trend Insights (Trend Hunter) - Score: 8.4/10 - Popularity: 100% | Activity: 100% | Freshness: 53% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What's Driving This Trend - **Entertainment-centric Collectibles:** The collaboration between entertainment giants and toy manufacturers is creating a new category of collectible items that merge popular culture and interactive play. - **Cross-platform Merchandise Synergy:** Integrating multimedia storytelling with toy offerings is providing fans with an immersive experience that blends on-screen narratives with physical products. - **Direct-to-consumer Toy Launches:** Leveraging direct-to-consumer platforms is enabling brands to engage with niche audiences through exclusive and design-driven product releases. ### Who This Affects Most - **Toy Manufacturing:** The expansion of themed toy lines based on global entertainment phenomena is revitalizing the toy manufacturing industry. - **Streaming Entertainment:** Collaborations between streaming platforms and toy companies are transforming how content is monetized beyond traditional viewership models. - **Licensed Merchandise:** The proliferation of character and story-based merchandise is driving growth in licensed product markets, offering a wealth of co-branding opportunities. ## Related on Trend Hunter - [TV Show Soundtrack Toys](https://www.trendhunter.com/trends/kpop-demon-hunters-soundtrack.md) - [Kpop Streetwear Sporty Merch](https://www.trendhunter.com/trends/blackpink-x-paris-saintgermain.md) - [Character-Dessert Collab Menus](https://www.trendhunter.com/trends/paris-baguette-kpop-demon-hunters.md) - [Kpop Film Costume Releases](https://www.trendhunter.com/trends/demon-hunters-costumes.md) - [Limited Collaborative Instant Noodles](https://www.trendhunter.com/trends/kpop-demon-hunters-2.md) - [Kpop-Backed Cream Cookies](https://www.trendhunter.com/trends/blackpink-1.md) - [All-Inclusive Pop Culture Trips](https://www.trendhunter.com/trends/klook-1.md) - [Fan-Curated NFT Albums](https://www.trendhunter.com/trends/triples.md) - [Luxe Hydration Collections](https://www.trendhunter.com/trends/stanley-1913-x-jennie.md)