# Limited-Edition Grocery Store Candles The Huntington Home Candles Resemble a More Expensive Brand By Katherine Pendrill | Published 2018-04-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/huntington-home References: [thedailymeal](https://www.thedailymeal.com/eat/aldi-candle-line) & [aldi.us](https://www.aldi.us/en/grocery-home/home-goods/huntington-home/) While Aldi is already known as a great place to grab groceries on a budget, now the supermarket chain is expanding into home goods with a lineup of limited-edition [Huntington Home](https://www.trendhunter.com/trends/new-hard-seltzer-advent-calendar) candles. With a look and smell that is similar to far more expensive brands, the new candles help consumers add a touch of luxury to their homes without blowing their budget. As of May 9th, Aldi will be rolling out Huntington Home candles across its stores. The candles come in a range of fresh scents, including Lime Basil & Mandarin, [English Pear & Freesia](https://www.trendhunter.com/trends/english-garden), and [Black Pomegranate](https://www.trendhunter.com/trends/the-hotel-collection). Not only are the scents luxurious, but the candles also come in sleek satin-finished glasses paired with a silver lid and black bow. The design is eerily similar to the UK luxury brand Jo Malone’s candles, which come with much bigger price tags. With a 45-hour run time and sold for just $6.99 a pop, the budget-friendly candles are ideal for cost-conscious shoppers. Image Credit: *Aldi.* ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 44% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Affordable Luxury Products:** Creating products that mimic the luxury look and feel at affordable prices is an opportunity to tap into a larger market segment. - **Limited Edition Products:** Creating limited edition products increase sales by creating a sense of urgency and exclusivity among consumers. - **Branded Grocery Items:** Creating exclusive grocery items with the store's branding could help stimulate sales and create brand loyalty among customers. ### Where This Applies - **Retail Industry:** Retailers can tap into the market for affordable luxury goods by creating similar products at budget-friendly prices. - **Home Goods Industry:** Home goods retailers can create candle lines with sleek designs and luxurious scents to attract customers who enjoy high-end products but don't want to splurge. - **Supermarket Industry:** Supermarkets can build their own lines of branded grocery items to help increase sales and create brand loyalty among customers. ## Related on Trend Hunter - [Elevated Home Scent Lines](https://www.trendhunter.com/trends/home-fragrance-1.md) - [Comforting Aromatic Candle Collections](https://www.trendhunter.com/trends/harriet-allure-candles.md) - [Fragrance-Inspired Candles](https://www.trendhunter.com/trends/lush-x-community-candle.md) - [Self-Leveling Coconut Wax Candles](https://www.trendhunter.com/trends/adlan-fragrances.md) - [Branded Shower Oil Candles](https://www.trendhunter.com/trends/almond-candle.md) - [Affordable Home Fragrance Collections](https://www.trendhunter.com/trends/dollar-general-1.md) - [Sensuous Perfume-Inspired Candles](https://www.trendhunter.com/trends/pleasing-scented-candle-collection.md) - [Pared-Back Premium Candles](https://www.trendhunter.com/trends/homesick-starter.md) - [Hotel-Inspired Home Scenting Products](https://www.trendhunter.com/trends/hotel-collection.md)