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# Hunting-Inspired Wine Bottles
These Wine Bottle Labels Feature Endearing Cut-Outs

By Mishal Omar | Published 2016-08-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/huntinginspired
References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/08/winehunters.html) & [peter-schmidt-group.de](https://www.peter-schmidt-group.de/)

These [hunting-inspired wines](https://www.trendhunter.com/trends/aprs-ski-holiday-collection) were created by six friends who went on a discovery to find new flavors.

While most people associate hunting with camouflage and violence, the creative agency 'Peter Schmidt Group' took a much more sophisticated route with its approach to the hunting-inspired theme. The brand's Pinot Noir is meant to be paired with [red meat](https://www.trendhunter.com/trends/the-butchers-cellar-wine) and is titled 'The Hunter,' while the Pinot Gris is meant to compliment seafood and is titled 'The Fisherman.' The branding on the labels feature cut-outs that take the shape of olives that have been pierced by an arrow.

With its endearing cut-outs and hunting-inspired names, this [wine labeling](https://www.trendhunter.com/trends/the-label-makers) is in keeping with the theme of hunting but in a more subtle way than most are used to.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 70% | Activity: 65% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Endearing Cut-out Branding:** The use of cut-out labels with hunting-inspired designs offers a unique and endearing branding approach for products.
- **Sophisticated Hunting-inspired Themes:** Integrating hunting-inspired themes in a subtle and sophisticated manner provides an opportunity for brands to appeal to a niche market while maintaining a classy image.
- **Pairing Wine with Unconventional Concepts:** Creating wines that are specifically paired with unconventional concepts, such as hunting and seafood, opens up opportunities for unique and memorable flavor experiences.

### Sectors Adopting This

- **Food and Beverage:** The food and beverage industry can explore the use of hunting-inspired themes and innovative labeling techniques to attract customers and differentiate their products.
- **Creative and Design Agencies:** Creative and design agencies can take inspiration from the sophisticated hunting-inspired branding approach to create unique and visually appealing packaging for various products.
- **Hospitality and Events:** The hospitality and events industry can incorporate the hunting-inspired wine concept, offering customers a unique and thematic experience for special occasions or themed events.

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